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Volkswagen Partners With Legendary Rock Band 'The Who' To Raise Money for Teenage Cancer Trust Charity
Date:6/18/2008

Volkswagen Provides Iconic VW Bus For Fundraising Contest

HERNDON, Va., June 18 /PRNewswire/ -- Volkswagen is giving consumers the opportunity to get their hands on legendary rock band The Who's Magic Bus - a unique Volkswagen Microbus T1 Panel Van from 1965, signed by Roger Daltrey and Pete Townshend and specially branded with iconic images of the band and their famous target logo. The competition, in aid of Daltrey's charity Teenage Cancer Trust, closes on July 8, 2008.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080618/CLW065 )

The iconic Volkswagen Bus, provided by Volkswagen Commercial Vehicles, has been specially designed by The Who's art director Richard Evans, who has been working with the band for more than 30 years and has created several memorable album covers as well as tour designs.

"Our thanks go to Volkswagen Commercial Vehicles for providing this vehicle and to The Who for supporting the competition," said Simon Davies, Chief Executive of Teenage Cancer Trust. "Let's hope this really will turn out to be a 'Magic Bus', and help make a difference to the many thousands of teenagers and young people diagnosed with cancer every year."

Participants can enter this contest by visiting: http://www.thewhomagicbus.com . Each entry costs $9.86 USD, with all net proceeds going to Teenage Cancer Trust. All entrants will receive a free download of a previously unreleased live performance of The Who's famous hit, "Magic Bus."

Inspiration for the competition stems from the collaboration between Volkswagen Commercial Vehicles and The Who, which culminated in a special live performance from the band at the 60 Year Celebration of the Volkswagen Bus in Hannover, Germany, in October 2007.

Roger Daltrey, who will perform with The Who at the Pauley Pavilion in Los Angeles on J
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SOURCE Volkswagen of America, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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