Vivacare Delivers Medication Information to Patients through Docto...(l firms may make their branded FDA appro...),Health

Date:10/13/2009

l firms may make their branded, FDA approved content for patients available on the Websites of physicians that prescribe their products. Similarly, patient support groups may make disease state information available in the Patient Education Library of selected medical specialists. This provides Vivacare's partners with a cost-effective alternative to paper-based handouts that often fail to reach their intended audience.

For instance, Gerald Goldberg, M.D. provides his patients with information about the dermatology medications that he prescribes, including Aldara, Differin, Latisse® and Stelara™. He also provides in-depth information about eczema and rosacea provided by the National Eczema Association and National Rosacea Society in partnership with Vivacare.

"80% of physicians admit to doing a poor job of providing educational content following office visits. Vivacare seeks to help them to deliver the right information to the right patient at the right time", said Mark Becker, M.D., pediatrician and President of Vivacare. "Working with pharmaceutical partners, we help our physicians to educate their patients about the medications that they prescribe. Although many physicians are opposed to direct-to-consumer (DTC) advertising, they appreciate content and programs that help to support their clinical judgment."

The Vivacare service does not allow product advertising on the doctor's Websites and provides physicians the opportunity to control the content to reflect their specialty and personal approach to clinical care.

"Vivacare is an excellent patient education resource tool," says Kate Othus, MHA Administrator of Portland Dermatology Clinic, LLP. "Our Internet
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