Vitasoy Recorded Healthy Sales Growth for 1H F...(margin stood at 59.0%which is in line wi...),Health

Hong Kong

In the Hong Kong market, Vitasoy continued its strong focus on product innovation and brand building, and recorded a 7.4% growth in domestic sales. The number of new products launched during the interim period was more than double the number of new products launched during the entire previous financial year. New Vitasoy products include VITASOY SAN SUI Tofu, VITASOY Jasmine Soya Bean Milk, reformulated VITASOY Chocolate Soya Bean Milk, VITA Double Chocolate Milk and VITA Less Sweet Lemon Tea. In addition, very hot weather during this year's summer months in Hong Kong stimulated healthy growth in all business segments, especially the on-the-go market. The water business also showed satisfactory sales growth, which was a result of effective selling strategy and market consolidation.

Mr. Lo said, "Our emphasis on building our brand, expanding our product portfolio, and launching effective marketing campaigns has strengthened our leading position in the local beverage market. In the 2nd half of the fiscal year, we will continue to invest in brand reinforcement and promotion of our core products and newly launched items. Despite the challenges brought by increasing raw material costs and inflationary pressure, we will closely monitor all developments and adopt appropriate cost management measures. In addition, we will plan our promotional strategy carefully, in order to capture opportunities for effective price increases brought about by the revived economy and general inflation."

Mainland China

Thanks to the successful strategy of "core business, core brand and core city", Vitasoy China maintained strong expansion during the interim period, reporting a significant sales growth of 68.5% over the same period last year.

"In spite of intensifying market competition, we are still able to maintain our leading position in the soymilk category in the Mainl
'/>"/>