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Vitasoy Promotes the Soy Breast Health Connection
Date:9/21/2007

AYER, Mass., Sept. 21 /PRNewswire/ -- Tackling the misperception that soy may be too risky for people with breast cancer to include in their diet, soy pioneer Vitasoy(R) today announced the launch of a breast health education initiative that includes giving complimentary organic single serve soymilk to participants in October's breast health month activities.

Vitasoy's specially-designed pink 8-ounce chocolate organic soymilks, dubbed "Pinkies" by the Vitasoy innovations team, feature the breast health movement's pink ribbon symbol and an invitation to sign up for a free subscription to the Vitasoy breast health e-newsletter at http://www.vitasoy-usa.com/breasthealth.

Each container of Vitasoy organic soymilk offers 30 percent of the daily calcium requirement, 7 grams of protein, and is cholesterol-, lactose- and dairy-free. Plus, because it is organic, it contains no pesticides or genetically modified ingredients.

According to Suzanne Dixon, MPH, MS, RD, an internationally recognized expert in cancer nutrition and epidemiology, it's time to set the record straight about the soy-cancer link.

"Soymilk is safe for people with a history of cancer when it is taken as part of a healthy diet. It also supports overall health because it is cholesterol-free, high in protein, and a good source of calcium and other vitamins and minerals. Soymilk has many cancer fighting properties. So do other soy foods, including tofu, tempeh and edamame," explained Dixon, who has received education and oncology awards from the American Dietetic Association and is known for her leadership at http://www.caring4cancer.com and http://www.cancernutritioninfo.com, two health education web sites.

Dixon believes soy supplements may be at the heart of the misperceptions about the
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SOURCE Vitasoy
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