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Vitamin D Deficiency Has Emerged as a Silent Epidemic
Date:3/9/2009

in bone deformities.

Shedding New Light On Vitamin D

The launch of Vitamin D Day and the new vitamin D ad featuring Ellie Krieger is part of a new initiative to shine the spotlight on the problem of vitamin D deficiency. Eighty-eight percent of Americans believe they get the vitamin D they need from the sun, according to a recent survey(1) commissioned by the National Milk Mustache "got milk?" Campaign. For most people, vitamin D is not even on their radar screen. Seventy-five percent are not sure how much vitamin D they need and there is significant confusion about where to find it - 23 percent believe exercising regularly will increase their vitamin D and one in five Americans believe a good night's sleep will replenish their vitamin D.

GetYourD.com is a new Web site to help correct the country's D deficit. Learn more about the scientific studies that document vitamin D's wide range of health benefits. Visitors will also find a quick quiz to see if they are "D-prived" and get some bright ideas on how to up their intake. Tips and recipes from Ellie Krieger also are provided, and the site offers a chance to win a free year's supply of liquid sunshine.

About the National Milk Mustache "got milk?(R)" Campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.whymilk.com. Lowe New York is the creative agency for the National Milk Mustache "got milk?" Campaign.

(1) Survey of 1,000 adult Americans (18+) was conducted online by Impulse Research between Feb. 23 and Mar. 1, 2009.


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SOURCE Milk Processor Education Program
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