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Vitamin D Deficiency Has Emerged as a Silent Epidemic
Date:3/9/2009

athletes, models and musicians who have appeared in the popular National Milk Mustache "got milk?" Campaign. Her ad on vitamin D will debut Monday, March 9, 2009 to mark Vitamin D Day. Krieger's ad copy reads: "When it comes to wellness, little things really make a difference. Like drinking three glasses of lowfat or fat free milk a day. It's loaded with Vitamin D, the sunny super nutrient whose preventive health benefits have everyone buzzing. Just think of it as liquid sunshine."

Vitamin D Has Been Dubbed a "Super Nutrient"

Vitamin D was once known as simply a bone builder. It's true that vitamin D works with calcium to keep bones strong, but new and emerging research suggests vitamin D may be far more versatile, offering an array of health benefits. Some preliminary research suggests vitamin D may support a healthy immune system, heart health, normal blood pressure and healthy aging. And, ongoing research continues to explore the potential connection between vitamin D and certain diseases, including some cancers.

Despite the newfound fame for vitamin D, Americans of all ages still appear to be coming up short. For example, some researchers estimate that up to 55 percent of adolescents may be deficient putting them at increased risk for osteoporosis and debilitating bone diseases, according to one recent analysis of children living in the northeastern United States. The researchers believe the trend of soft drinks replacing milk may be one important reason for this trend. The problem could be even worse as Americans get older. According to recent government data, only 4 percent of men and 1 percent of women over the age of 51 meet vitamin D recommendations from food. The researchers found that even some infants and small children seem to be failing to get enough vitamin D. Experts suggest the chronic low intakes of vitamin D have been behind the resurgence of rickets - a severe vitamin D deficiency that results
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SOURCE Milk Processor Education Program
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