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VitalKey Introduces the Pink Key(R)
Date:10/11/2007

Innovative medical records tool specialized for breast cancer patients

RICHMOND, Va., Oct. 11 /PRNewswire/ -- VitalKey, a leader in the rapidly growing field of personal health records, announced its introduction of the Pink Key, a personal health records tool for breast cancer patients, survivors and their families. Like its flagship VitalKey, the Pink Key provides and regularly updates a person's complete medical records and houses them on a computer "thumb drive" that can be carried on a key ring and is accessible at all times by patients and health-care professionals.

More Americans die each year from medical errors than from breast cancer, colon cancer, and vehicle accidents combined. To ensure that medical caregivers have accurate, current information -- when and where they need it -- a group of Virginia doctors invented the VitalKey, a medical records management service that provides consumers with a digital copy of their actual medical records. They've expanded on these capabilities with the new Pink Key.

"Like our VitalKey, the Pink Key is an invaluable tool to help people navigate the increasingly complex, and expensive, world of health care," said Tom Blue, VitalKey's chief operating officer. "With multiple physician and specialist relationships, and frequent changes in treatment options and protocols, breast cancer patients, survivors and their families face especially daunting challenges that the Pink Key was designed to help solve."

The Pink Key offers these benefits and many additional capabilities, under the direction of its inventor, Dr. James Khatcheressian, breast cancer specialist and health services researcher at the Virginia Commonwealth University Massey Cancer Center in Richmond, Virginia. He authored the definitive review of supportive care strategies for breast cancer patients in Oncology and is lead author for the American Society of Clinical Oncology's practice guidelines for breast cancer follow-up -- the n
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SOURCE VitalKey
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