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VisionFirst to Create Birmingham's Next Reality Star with 'Beyond the Big E' Contest

Call for entries at starts today

BIRMINGHAM, Ala., March 18 /PRNewswire/ -- VisionFirst, Birmingham's leader in total eye care, announced today that they will invite the public to select one lucky winner to be the star of a reality Webisode series titled "Beyond the Big E" and receive free LASIK surgery.

The contest is to celebrate the grand opening of VisionFirst's new state- of-the-art LASIK and refractive surgery practice, Lakeshore Laser of VisionFirst. Located just south of Greensprings Drive on Lakeshore Parkway in Homewood, the facility is equipped with the newest laser from AMO and will offer the iLASIK customization system. This location will serve as the flagship office for the VisionFirst brand, which has well-established practices in Trussville and Alabaster.

Sarah J. Hays, MD, one of the top refractive surgeons in the Southeast was selected to join the VisionFirst team and will serve as the primary physician at Lakeshore Laser of VisionFirst. "I have preformed more than 20,000 refractive surgeries, but it still thrills me to restore a patient's sight," said Hays. "This contest is a great opportunity to receive this life-changing surgery for free. I can't wait to see who Birmingham selects!"

"Nominating yourself for free LASIK is easy," said Hays. Contestants will go to and submit a video-one minute or less in length-showing why they need the surgery. The videos will be uploaded to the Web site within 24 hours. Friends, family and the public can then click to view videos and vote for their favorite one time each day.

The top 10 contestants will be announced at Lakeshore Laser of VisionFirst's grand opening on April 18. Then voting resumes until the grand prizewinner is announced May 1. "That's when the fun really begins," said Hays. "A camera crew will document the winner's LASIK experience-why the person needs the surgery, how the procedure works, and life with restored vision-and make it into a Webisode series at . You could be Birmingham's next reality star!"

The first installment of Beyond the Big E is scheduled to air online in May with encore presentations on demand at the site. A new Webisode will be posted each Thursday throughout the run of the series.

"Come to and show Birmingham why you should be our city's next star," said Hays. "You might just be the next big thing!"

About VisionFirst

Owned and managed by ophthalmologist Mark Bearman and optometrist Mark McClintock, VisionFirst ( creates a uniquely balanced partnership in the field of eye care. From LASIK and premium intraocular lens implants to cataract surgery and a full range of optical and contact lens solutions, VisionFirst and its doctors provide the full suite of vision services. The VisionFirst network has well-established neighborhood offices in Trussville and Alabaster and will officially debut its brand new laser surgery center on Lakeshore Parkway in Homewood on April 18, 2008.

For information contact:

Brittiny Bookout (

Holland + Holland Advertising

(205) 922-2022 x228

SOURCE VisionFirst
Copyright©2008 PR Newswire.
All rights reserved

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