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Viscira Expands Interactive Solutions to Reduce Marketing Expenses for Pharmaceutical Companies in Challenging Economic Times
Date:2/3/2010

or multiple distribution channels to help maximize client investment.” explains Dave Gulezian, President and CEO of Viscira. “Moreover, we offer a number of unique products that can help make the pharma sales force more effective even if their overall numbers might be smaller.”

Further facilitating this shift is the growing acceptance and adoption of new technology and electronic communication by patients and healthcare professionals. In fact, the number of physicians who use the Internet and other technology to access pharmaceutical, biotech, and medical device information has grown to almost 90% of the total U.S. physician population.**

“The Internet and other new media channels are becoming increasingly important ways for myself and my colleagues to stay current on new developments in patient care,” says Dr. Anthony Padula, a leading rheumatologist practicing in the San Francisco Bay area. “However, the quality of the educational programs delivered through these channels must be very high if they are to be effective.”

Beyond providing innovative interactive products, Viscira takes a strategic approach when working with its clients by investing in fully understanding their marketing goals and objectives. This methodology allows the company to leverage its technology expertise, marketing savvy and scientific knowledge to obtain outstanding results.

Viscira’s strategic approach combined with its delivery of cutting-edge products has resulted in an impressive roster of clients for the company including Amgen, Johnson & Johnson, Genentech, Pfizer and Novartis. The company also boasts a medical advisory board comprised of leading healthcare practitioners from some of the country’s leading medical institutions.

*Drivers of Change to Pharmaceutical Commercial Models, ZS Associates, March 2009.
**Plugging into Physicians: Digital Marketing & Sales Strategies for He
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