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Viscira Expands Interactive Solutions to Reduce Marketing Expenses for Pharmaceutical Companies in Challenging Economic Times
Date:2/3/2010

By leveraging more efficient channels, Viscira helps maximize client return on investment.

(PRWEB) February 2, 2010 -- The current poor economic conditions have driven many companies to take cost cutting measures to maintain profitability. Marketing is certainly one area of focus as companies look for more affordable and efficient ways to reach their customers.

During theses turbulent economic times, pharmaceutical companies are also looking to gain efficiencies by seeking lower cost and more streamlined distribution channels to reach health care professionals and patients, especially as the sales force numbers continue to shrink. According to a March 2009 report published by consulting firm ZS Associates, the number of pharmaceutical reps decreased from 102,000 in 2007 to 92,000 in the first quarter of 2009. This number is expected to dip to as low as 75,000 by 2012. *

Viscira (www.viscira.com), a San Francisco based interactive and new-media company delivering innovative technology solutions to the life sciences industry, is responding to these challenges by leveraging electronic channels such as the web, email and mobile devices in new and compelling ways to enable life science clients to directly reach their target audiences.

Viscira provides a variety of innovative and differentiated interactive solutions ranging from next-generation 3D product animations and interactive medical case studies to web-based speaker training platforms and electronic journal reprints to deliver dynamic content to an industry that understands the importance of innovation. The company continues to expand its product offerings to respond to the growing demands of customers.

“Many of our technology solutions can be delivered directly to end users and can also be cost-effectively repurposed f
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Source: PRWeb
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