Navigation Links
Viscira™ Earns Industry Praise for Next-Generation 3D Animation Production
Date:3/23/2010

Company advances medical animation with its innovative, feature-film effects

San Francisco, CA (PRWEB) March 23, 2010 -- 3D animation has progressed significantly - from the hand-drawn techniques used in the 1940 production of Pinocchio to the groundbreaking technologies used to create the 2009 science fiction epic film, Avatar. While many are familiar with the use of animation by the motion picture industry, most are not as aware of its potential within the medical environment.


Viscira, a leading provider of interactive and new-media solutions for the life sciences industry, is capitalizing on this opportunity by offering deep and broad experience in 3D disease state and mechanism of action (MOA) animation development. Viscira is raising the bar for animation productions having recently received industry praise for an animation video it featured at the 2009 American Society of Clinical Oncology (ASCO) Meeting.

Brad Peebler, CEO of Luxology, the software developer for the featured animation, commented on Viscira’s delivery at ASCO. “We are impressed with the quality and sophistication of animation that Viscira is able to deliver. It’s great to see some of the unique effects that are typically reserved for feature-film production incorporated into a medical video.”

While Viscira’s cinematic animations engage and entertain viewers, they also educate through a medically-sophisticated, storytelling approach that strives for scientific accuracy even at a cellular or molecular level. When appropriate, Viscira’s animations can provide viewers with a photo-realistic visual experience that might resemble the perspective of looking through a microscope.

According to Hagop (Kane) Kaneboughazian, Viscira’s Director of Animation, success depends on blending creative design with science. “We start with primary research on a disease state and product, key message definition and script development. It’s critical to understand the science first to make sure that the visual components are not only aesthetically impactful, but also technically correct.”

Viscira produces stunning 3D animations that can be customized for healthcare professionals, as well as patients. The company’s animation team brings together multiple functions including medical writers, storyboard artists and motion graphics developers. Viscira’s technical animation development suite integrates some of the same software programs and tools being utilized by companies such as Pixar and Lucasfilm, in addition to in-house applications.

Viscira’s next-generation 3D animations are just one of many interactive and new-media solutions the company offers, which range from web-based interactive slide kit builder platforms to enhanced video presentation modules to virtual-reality tradeshow programs. Viscira’s strategic approach combined with its delivery of cutting-edge products has resulted in an impressive roster of clients for the company including Amgen, Johnson & Johnson, Genentech, Pfizer and Novartis.

About Viscira™
Viscira is dedicated to the development of new-media communication solutions and interactive software applications for the life sciences industry. Viscira provides a suite of programs that provide best-in-class technology solutions to deliver engaging and memorable content via various electronic channels. For more information, please visit the company’s new website at www.viscira.com or contact Noel Ashekian at (617) 429-0834.

Press Contact:
Noel Ashekian
Public Relations Manager - Viscira
Phone: (617) 429-0834
Email: nashekian@viscira.com

###

Read the full story at http://www.prweb.com/releases/3Danimation/interactivesoftware/prweb3753784.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Ingenious Med Founder, Steven Liu, Earns Senior Fellow in Hospital Medicine Designation
2. Care2Learn Earns ANCC Accreditation for Continuing Nursing Education
3. ORNL earns project of year award from tech transfer group
4. Abington Memorial Hospital Earns Two Designations: Blue Distinction Center for Spine Surgery(SM) and Blue Distinction Center for Knee and Hip Replacement(SM)
5. LearnSomething Brings Phil Keough On Board to Spearhead Retail Products and Services
6. Troubled Teens Wizard Earns Coveted Truste Certification
7. Nuclear Medicine at Summit Medical Group Earns ACR Re-Accreditation
8. Assurant Specialty Property's Ohio Service Center Earns EPA's ENERGY STAR
9. World Vision President Richard Stearns Arrives in Quake-Struck Haiti Today
10. Minnesota Hospital Trustee Earns Certification
11. Airtronics Metal Products Earns ISO 13485 Certification
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Viscira™ Earns Industry Praise for Next-Generation 3D Animation Production 
(Date:12/7/2016)... (PRWEB) , ... December 07, 2016 , ... ... insurance and financial consultation services to residents in the Sacramento/Folsom region, is initiating ... Chance treatment facility. , The Another Choice Another Chance treatment center in Sacramento ...
(Date:12/7/2016)... ... 07, 2016 , ... A. Kevin Spann Insurance, a New York-based firm offering ... is launching a charity drive to raise funds that will benefit the Marine Corps ... marines and Navy FMF Corpsmen. Working closely with the MCL, the A. Kevin Spann ...
(Date:12/7/2016)... ... ... Facial plastic surgeon, Dr. John D. Rachel of Timeless You™ Chicago , ... local organizations: North Chicago Animal Control and Friends and Our House of Hope Rescue. ... and trained volunteers who support rescued animals held in the City of North Chicago’s ...
(Date:12/7/2016)... ... December 07, 2016 , ... The medical profession is well aware ... One major study analyzing heart attacks among 138,602 people recorded a 35% higher ... year. We would all agree of course–no time of year is a good time ...
(Date:12/7/2016)... ... 2016 , ... Maureen McLaughlin, LA.c., a certified acupuncturist, is ... Connecticut (RMACT). McLaughlin brings nearly 20 years of experience with fertility patients to ... their family building goals. Acupuncture helps fertility patients by supporting the ...
Breaking Medicine News(10 mins):
(Date:12/7/2016)... , Dec. 7, 2016 Diplomat Pharmacy, Inc. (NYSE: DPLO) ... subsidiaries—American Homecare Federation, At-Home IV Infusion Professional, BioRx, MedPro Rx, and ... infusion services, visit diplomat.is/specialty-infusion .  ... Diplomat Specialty Pharmacy (PRNewsFoto/Diplomat Pharmacy, ... "As we continue to build on ...
(Date:12/7/2016)... RIDGEFIELD, Conn. , Dec. 7, 2016 According ... survey, in more than one-third (38%) of patients with non-small ... their epidermal growth factor receptor (EGFR) genetic mutation status. The ... abstract ( LBA ID #6067 #P3.02b ) at ... Vienna, Austria . The survey results ...
(Date:12/7/2016)... PUNE, India , December 7, 2016 According ... Component (Services, Software), Delivery Mode, Product Type (Integrated, Standalone), Model (Knowledge-Based), Type ... by MarketsandMarkets, The CDSS Market is expected to reach USD 1,519.2 Million ... 12.2%. Continue Reading ... ...
Breaking Medicine Technology: