Navigation Links
Viscira™ Earns Industry Praise for Next-Generation 3D Animation Production
Date:3/23/2010

Company advances medical animation with its innovative, feature-film effects

San Francisco, CA (PRWEB) March 23, 2010 -- 3D animation has progressed significantly - from the hand-drawn techniques used in the 1940 production of Pinocchio to the groundbreaking technologies used to create the 2009 science fiction epic film, Avatar. While many are familiar with the use of animation by the motion picture industry, most are not as aware of its potential within the medical environment.


Viscira, a leading provider of interactive and new-media solutions for the life sciences industry, is capitalizing on this opportunity by offering deep and broad experience in 3D disease state and mechanism of action (MOA) animation development. Viscira is raising the bar for animation productions having recently received industry praise for an animation video it featured at the 2009 American Society of Clinical Oncology (ASCO) Meeting.

Brad Peebler, CEO of Luxology, the software developer for the featured animation, commented on Viscira’s delivery at ASCO. “We are impressed with the quality and sophistication of animation that Viscira is able to deliver. It’s great to see some of the unique effects that are typically reserved for feature-film production incorporated into a medical video.”

While Viscira’s cinematic animations engage and entertain viewers, they also educate through a medically-sophisticated, storytelling approach that strives for scientific accuracy even at a cellular or molecular level. When appropriate, Viscira’s animations can provide viewers with a photo-realistic visual experience that might resemble the perspective of looking through a microscope.

According to Hagop (Kane) Kaneboughazian, Viscira’s Director of Animation, success depends on blending creative design with science. “We start with primary research on a disease state and product, key message definition and script development. It’s critical to understand the science first to make sure that the visual components are not only aesthetically impactful, but also technically correct.”

Viscira produces stunning 3D animations that can be customized for healthcare professionals, as well as patients. The company’s animation team brings together multiple functions including medical writers, storyboard artists and motion graphics developers. Viscira’s technical animation development suite integrates some of the same software programs and tools being utilized by companies such as Pixar and Lucasfilm, in addition to in-house applications.

Viscira’s next-generation 3D animations are just one of many interactive and new-media solutions the company offers, which range from web-based interactive slide kit builder platforms to enhanced video presentation modules to virtual-reality tradeshow programs. Viscira’s strategic approach combined with its delivery of cutting-edge products has resulted in an impressive roster of clients for the company including Amgen, Johnson & Johnson, Genentech, Pfizer and Novartis.

About Viscira™
Viscira is dedicated to the development of new-media communication solutions and interactive software applications for the life sciences industry. Viscira provides a suite of programs that provide best-in-class technology solutions to deliver engaging and memorable content via various electronic channels. For more information, please visit the company’s new website at www.viscira.com or contact Noel Ashekian at (617) 429-0834.

Press Contact:
Noel Ashekian
Public Relations Manager - Viscira
Phone: (617) 429-0834
Email: nashekian@viscira.com

###

Read the full story at http://www.prweb.com/releases/3Danimation/interactivesoftware/prweb3753784.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Ingenious Med Founder, Steven Liu, Earns Senior Fellow in Hospital Medicine Designation
2. Care2Learn Earns ANCC Accreditation for Continuing Nursing Education
3. ORNL earns project of year award from tech transfer group
4. Abington Memorial Hospital Earns Two Designations: Blue Distinction Center for Spine Surgery(SM) and Blue Distinction Center for Knee and Hip Replacement(SM)
5. LearnSomething Brings Phil Keough On Board to Spearhead Retail Products and Services
6. Troubled Teens Wizard Earns Coveted Truste Certification
7. Nuclear Medicine at Summit Medical Group Earns ACR Re-Accreditation
8. Assurant Specialty Property's Ohio Service Center Earns EPA's ENERGY STAR
9. World Vision President Richard Stearns Arrives in Quake-Struck Haiti Today
10. Minnesota Hospital Trustee Earns Certification
11. Airtronics Metal Products Earns ISO 13485 Certification
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Viscira™ Earns Industry Praise for Next-Generation 3D Animation Production 
(Date:6/26/2016)... ... June 26, 2016 , ... PawPaws brand pet supplements ... that was developed to enhance the health of felines. The formula is all-natural and ... main herbs in the PawPaws Cat Kidney Support Supplement Soft Chews are ...
(Date:6/25/2016)... Austin, TX (PRWEB) , ... June 25, 2016 , ... ... Fellow of the American College of Mohs Surgery and to Dr. Russell Peckham for ... popular and highly effective treatment for skin cancer. The selective fellowship in Mohs Micrographic ...
(Date:6/25/2016)... CA (PRWEB) , ... June 25, 2016 , ... As ... with Magna Cum Laude and his M.D from the David Geffen School of Medicine ... and returned to Los Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive ...
(Date:6/24/2016)... ... ... A recent article published June 14 on E Online details ... to state that individuals are now more comfortable seeking to undergo not only the ... and cheek reduction. The Los Angeles area medical group, Beverly Hills Physicians (BHP) notes ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... and Scientific Sessions in Dallas that it will receive two significant new grants ... grants came as PHA marked its 25th anniversary by recognizing patients, medical professionals ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... 2016  Collagen Matrix, Inc., ("Collagen Matrix") the ... of collagen and mineral based medical devices for ... Bill Messer has joined the company as ... the growing portfolio of oral surgery, neurosurgery, orthopaedic ... joins the Collagen Matrix executive team as an ...
(Date:6/24/2016)... CAMBRIDGE, Mass. , June 24, 2016 /PRNewswire/ ... the Spaulding Rehabilitation Network,s Dean Center for ... of Physical Medicine and Rehabilitation, MIT Hacking Medicine, ... Center for Innovation, today announced the five finalists ... Hackathon for Lyme disease.  More than 100 scientists, ...
(Date:6/24/2016)... Research and Markets has ... 2015-2025: Applications, Technologies, Forecasts" report to their ... Electronics, Smart Skin, Structural Health Monitoring, Composite Smart ... electronics involves electronic and/or electrical components and circuits ... structures such as vehicle bodies or conformally placed ...
Breaking Medicine Technology: