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Virtua Health Responds to Court Order
Date:2/11/2009

MARLTON, N.J., Feb. 11 /PRNewswire-USNewswire/ -- Virtua Health has responded to the public regarding legal action brought today by Cooper University Hospital. A Camden County Superior Court judge ordered Virtua to stop its Top Doc advertising campaign in response to Cooper's claims that Virtua's Top Doc advertising statements are fraudulent. Cooper also sent an e-mail to a vast mailing list with a number of false claims.

"Virtua has always had the highest ethical standards and we are dedicated to holding firm to the values of our mission," said Richard P. Miller, President and CEO of Virtua Health. "We want the public to understand that all of Cooper's claims against Virtua are false and we want the public to have the correct information."

For many years, Cooper has claimed, unchallenged, that they had the "most Top Docs" in the region with nothing more official than the endorsement of a TV personality to back up their claims.

During the summer of 2008, Virtua recognized a trend in higher numbers of Virtua Top Doctors than the number of doctors claimed by Cooper. Significant time was spent documenting the number of doctors from all publications with Top Doc listings, and the doctors on Virtua's medical staffs were clearly in the lead. Virtua recognized that at some point, they needed to challenge Cooper's claim. Rather than relying on Virtua's own research, Virtua directed its ad agency to contract with an independent research firm to verify its findings which they posted on sjtopdocs.org. Following that verification, Virtua went public with its findings.

According to Miller, Cooper is an organization that receives a considerable amount of taxpayer dollars in the form of charity care. "The cost of such frivolous suits is a poor use of public healthcare dollars, especially in these difficult economic times," he said.

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SOURCE Virtua Health
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