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Virginia Kids 'Kick Butts' on April 2
Date:3/27/2008

have nearly doubled their annual marketing expenditures, from $6.9 billion in 1998 to $13.4 billion in 2005 - more than $36 million per day, according to the Federal Trade Commission. In Virginia, tobacco companies spend $438.5 million a year to market their products.

Nationwide, tobacco use kills more than 400,000 people and costs the nation nearly $100 billion in health care bills each year, and 23 percent of high school students smoke. In Virginia, tobacco use claims 9,300 lives and costs the state $2.08 billion in health care bills a year, and 21.7 percent of high school students smoke.

On Kick Butts Day, kids turn the tables on Big Tobacco with events that range from "They put WHAT in a cigarette?" demonstrations to mock-funerals for the Marlboro Man to rallies at state capitols. Activities in Virginia include (all events are on April 2 unless otherwise noted):

In Lynchburg, Lynchburg High Schools and Colleges will display 1,200 pairs of sneakers to represent the 1,200 people who die each day in the U.S. from tobacco and secondhand smoke. Time: 8 AM. Location: E.C. Glass High School, Memorial Avenue, Lynchburg. Contact: Cheryl Burnette (434) 610-0614.

In Arlington, Washington Lee and Science Focus PTA will welcome fourth-graders from local schools to celebrate Kick Butts Day with tobacco prevention materials and activities for students. Time: 10:30 AM. Location: Washington and Lee High School. Contact: Jennifer Hall (703) 973-4547.

Note to the media: For a list of Kick Butts Day events in Virginia visit http://www.kickbuttsday.org/events. Additional information about tobacco, including state-by-state statistics, can be found at http://www.tobaccofreekids.org.


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SOURCE Campaign for Tobacco-Free Kids
Copyright©2008 PR Newswire.
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