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Virginia-Based Patient Advocate Foundation Welcomes Former NASCAR Team Executive as New Executive Vice President of National Partnerships
Date:1/20/2010

marketing programs for the organization. From 2003 to 2009, Sands cultivated more than $200 million in new sponsorship programs – with companies such as AAA, Scotts MiracleGro, Dish Network, 3M, Arby's, Sharp Electronics and Academy Sports+Outdoors. Prior to working with Roush, Sands had developed a reputation as one of the most knowledgeable promotion and marketing specialists in the motorsports industry, serving as Director of Marketing and Media Relations for Phoenix's Firebird International Raceway; serving as an Account Executive at Cohn & Wolfe public relations/marketing firm, where he oversaw the Pennzoil NASCAR Sprint Cup Series program and the activation of all marketing elements related to the program; and holding several additional senior-level positions in sponsorship marketing and partner acquisition for several top motorsports teams, including spending five years as Marketing Director for the Coors Brewing Company's NASCAR Sprint Cup Series program (working for Team SABCO).

Following his stage 3-4 cancer diagnosis in 2000 and successful treatment ending in 2001, Sands began to look for opportunities to give back on a substantial level to other patients battling cancer and other serious illness. As Sands had personally experienced several access to care challenges that also face millions of chronically ill Americans, such as receiving insurance coverage denials and seeing mounting medical bills during his treatment, he found a natural connection in helping these individuals by joining PAF.

"I am thrilled to now become an integral part of this fantastic organization that is truly making a difference in people's lives. Following my successful battle with cancer, I struggled with how to bring true meaning to my survival and best help those who continue with their fight against the disease – so joining PAF means a great deal to me on both a professiona
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SOURCE Patient Advocate Foundation
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