Navigation Links
Virgin Active Says Leave the Cleavage to the Girls
Date:10/23/2008

Virgin Active has taken to the streets of Britain to highlight the risks of male obesity

(PRWEB) October 23, 2008 -- Virgin Active is conducting 'moob' shopper demonstrations around the country to raise awareness of obesity and to encourage the British public to get in shape.

Highlighting the parts of the body that many feel embarrassed about, such as bingo wings, wobbly bellies and muffin tops and with the slogan "Love your good bits, lose your bad bits", the campaign aims to incentivise people to start exercising and get body fit.

For a week in September a dedicated team of 'moob men' will parade around London and through the city centres of Birmingham and Manchester. The moob men will be walking around in their bras to draw attention to the rise in cases of man boobs within the UK male population and to increase awareness of the latest Virgin Active campaign which encourages people to remedy their unwanted shapes through exercise. Fitness professionals will be on hand to answer any exercise related questions at each location.

Celebrities who have been ridiculed for their man boobs include Simon Cowell, Tony Blair, Robbie Williams, Davy Jones and Chris Moyles.

Chris Beedie from Virgin Active commented: "Rather than take the drastic measure of surgery to correct or improve their unwanted man breasts, we want to encourage men to use exercise to get in shape. Moobs are a serious issue and we want to highlight the importance that fitness plays in keeping you healthy and improving your body image. We want to use our volunteers to show the people of Britain that not everyone is afraid to accept their moobs and instead are admitting they want to do something about them. We hope to encourage other men to come and get rid of their unwanted man boobs the old fashioned way".

Virgin Active will be scheduling special workouts based around their "Love Your Good Bits, Lose Your Bad Bits" campaign from October.

About Virgin Active Health Clubs:
Virgin Active Health is a well respected global brand which currently has more than 900,000 members across 170 health clubs, with more clubs planned for opening throughout Europe during the next few years.

Virgin Active are passionate about exercise and wellness and strive to offer world-class facilities that include state of the art cardiovascular equipment, toning circuits, free weights, swimming pools, indoor cycling studios, aerobic studios, and junior care facilities, to help members achieve their exercise goals in a fun and motivated environment.

PR contact:
Gemma Woodfield
PR Department
Virgin Active Limited
21 North Fourth Street
Central Milton Keynes
MK9 1HL
+44 (0) 1908 546 600
www.virginactive.co.uk

###

Read the full story at http://www.prweb.com/releases/virginactive/manboobs/prweb1505504.htm


'/>"/>
Source: PRWeb
Copyright©2008 Vocus, Inc.
All rights reserved

Related medicine news :

1. Virginia Tech Report Has National Importance
2. Virginia Tech Review Panel Calls For Reform of Mental Health Treatment Law
3. Patient Advocate Foundation Launches Program to Help Uninsured Virginians with Chronic, Debilitating and Life-Threatening Illness Access Quality Healthcare
4. Virginia Techs Raving First Year Results Lead to Additional High-Tech Antimicrobial Defense from SportCoatings(TM)
5. Virgin America Airline Debuts With MedAire Services
6. Thomson Healthcare Endorsed as Preferred Vendor of Information Products and Services for Virginia Hospitals
7. First Lady of U.S. Virgin Islands Opens New CHADD Support Groups
8. Virginia Faith Leaders Call on Senators Webb & Warner to Cosponsor Legislation to Protect Kids from Tobacco
9. Anthem Blue Cross and Blue Shield in Virginia Introduces New Generation of Consumer Driven Health Products
10. The Virginia G. Piper Charitable Trust and Flinn Foundation launch
11. Virginia G. Piper Charitable Trust and Flinn Foundation launch molecular diagnostics initiative
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Apple ... care services, staged a mock evacuation of the facility as part of a disaster ... Fire Department, Echo Hose EMS and Shelton City Emergency Manager, as well as the ...
(Date:10/13/2017)... ... 13, 2017 , ... Yisrayl Hawkins, Pastor and Overseer at The House of ... popular and least understood books in the Holy Scriptures, Revelation. The Book of Revelation ... scholars for centuries. Many have tossed it off as mere rubbish, but Yisrayl Hawkins ...
(Date:10/12/2017)... ... October 12, 2017 , ... First ... compliance program management, will showcase a range of technology and learning solutions at ... (NCAL) Convention and Expo to be held October 14–18, 2017 at the Mandalay ...
(Date:10/12/2017)... Bethesda, MD (PRWEB) , ... October 12, 2017 , ... ... Award of Excellence to Carol Friedman, PhD, FACMI, during the Opening Session of AMIA’s ... 4 – 8. , In honor of Morris F. Collen, a pioneer in the ...
(Date:10/12/2017)... ... October 12, 2017 , ... Leading pediatric oncology experts at ... for the 49th Congress of the International Society of Paediatric Oncology (SIOP) ... Center for Cancer and Blood Disorders at Children’s National, and Stephen P. ...
Breaking Medicine News(10 mins):
(Date:10/12/2017)... DIEGO , Oct. 12, 2017 AVACEN ... recognized the company with their  2017 New Product Innovation Award ... based on extensive primary and secondary medical device market research ... Medical, through its first-to-market OTC, drug-free pain relief product, the ... unique approach to treating fibromyalgia widespread pain. ...
(Date:10/12/2017)... , Oct. 12, 2017 West Pharmaceutical ... innovative solutions for injectable drug administration, today announced that ... market opens on Thursday, October 26, 2017, and will ... and business expectations at 9:00 a.m. Eastern Time. To ... 253-336-8738 (International). The conference ID is 94093362. ...
(Date:10/11/2017)... , Oct. 11, 2017  Caris Life Sciences ... on fulfilling the promise of precision medicine, today announced ... joined Caris, Precision Oncology Alliance™ (POA) as its 17 ... centers, the St. Jude Crosson Cancer Institute will help ... the use of tumor profiling, making cancer treatment more ...
Breaking Medicine Technology: