Navigation Links
Virgin Active Says Leave the Cleavage to the Girls

Virgin Active has taken to the streets of Britain to highlight the risks of male obesity

(PRWEB) October 23, 2008 -- Virgin Active is conducting 'moob' shopper demonstrations around the country to raise awareness of obesity and to encourage the British public to get in shape.

Highlighting the parts of the body that many feel embarrassed about, such as bingo wings, wobbly bellies and muffin tops and with the slogan "Love your good bits, lose your bad bits", the campaign aims to incentivise people to start exercising and get body fit.

For a week in September a dedicated team of 'moob men' will parade around London and through the city centres of Birmingham and Manchester. The moob men will be walking around in their bras to draw attention to the rise in cases of man boobs within the UK male population and to increase awareness of the latest Virgin Active campaign which encourages people to remedy their unwanted shapes through exercise. Fitness professionals will be on hand to answer any exercise related questions at each location.

Celebrities who have been ridiculed for their man boobs include Simon Cowell, Tony Blair, Robbie Williams, Davy Jones and Chris Moyles.

Chris Beedie from Virgin Active commented: "Rather than take the drastic measure of surgery to correct or improve their unwanted man breasts, we want to encourage men to use exercise to get in shape. Moobs are a serious issue and we want to highlight the importance that fitness plays in keeping you healthy and improving your body image. We want to use our volunteers to show the people of Britain that not everyone is afraid to accept their moobs and instead are admitting they want to do something about them. We hope to encourage other men to come and get rid of their unwanted man boobs the old fashioned way".

Virgin Active will be scheduling special workouts based around their "Love Your Good Bits, Lose Your Bad Bits" campaign from October.

About Virgin Active Health Clubs:
Virgin Active Health is a well respected global brand which currently has more than 900,000 members across 170 health clubs, with more clubs planned for opening throughout Europe during the next few years.

Virgin Active are passionate about exercise and wellness and strive to offer world-class facilities that include state of the art cardiovascular equipment, toning circuits, free weights, swimming pools, indoor cycling studios, aerobic studios, and junior care facilities, to help members achieve their exercise goals in a fun and motivated environment.

PR contact:
Gemma Woodfield
PR Department
Virgin Active Limited
21 North Fourth Street
Central Milton Keynes
+44 (0) 1908 546 600


Read the full story at

Source: PRWeb
Copyright©2008 Vocus, Inc.
All rights reserved

Related medicine news :

1. Virginia Tech Report Has National Importance
2. Virginia Tech Review Panel Calls For Reform of Mental Health Treatment Law
3. Patient Advocate Foundation Launches Program to Help Uninsured Virginians with Chronic, Debilitating and Life-Threatening Illness Access Quality Healthcare
4. Virginia Techs Raving First Year Results Lead to Additional High-Tech Antimicrobial Defense from SportCoatings(TM)
5. Virgin America Airline Debuts With MedAire Services
6. Thomson Healthcare Endorsed as Preferred Vendor of Information Products and Services for Virginia Hospitals
7. First Lady of U.S. Virgin Islands Opens New CHADD Support Groups
8. Virginia Faith Leaders Call on Senators Webb & Warner to Cosponsor Legislation to Protect Kids from Tobacco
9. Anthem Blue Cross and Blue Shield in Virginia Introduces New Generation of Consumer Driven Health Products
10. The Virginia G. Piper Charitable Trust and Flinn Foundation launch
11. Virginia G. Piper Charitable Trust and Flinn Foundation launch molecular diagnostics initiative
Post Your Comments:
(Date:11/25/2015)... ... 25, 2015 , ... On November 10, 2015, Bohrer Brady, LLC filed a ... behalf of a home health care worker who provided companionship services for the elderly, ... workers employed by Humana, Inc., Humana at Home, Inc., and SeniorBridge Family Companies (CT), ...
(Date:11/25/2015)... ... November 25, 2015 , ... On November 25, 2015, ... for the Narconon network, announced the release of a new cutting edge recovery program ... organization has been working with drug- and alcohol-addicted individuals with the purpose to free ...
(Date:11/25/2015)... ... , ... SCOTTSDALE, AZ) - Today, Dr. Todd C. ... and non-surgical treatments, announced the expansion of his private practice capabilities with the ... Highly trained and nationally recognized for his natural approach, Dr. Todd Hobgood serves ...
(Date:11/25/2015)... ... November 25, 2015 , ... Today, Mothers Against Drunk ... roadways has dropped below 10,000 for the first time since 2011. In 2014, there ... According to data released by the National Highway Traffic Safety Administration (NHTSA), 32,675 people ...
(Date:11/25/2015)... ... November 25, 2015 , ... ... philanthropic seniors, is resulting in a way for homeless people to have a ... have launched a new initiative whereby they are repurposing plastic bags into sleeping ...
Breaking Medicine News(10 mins):
(Date:11/25/2015)... WASHINGTON , Nov. 25, 2015  The ... Obstetricians and Gynecologists (ACOG), and the March of ... bipartisan Protecting Our Infants Act of 2015 ... the number of newborns born exposed to drugs, ... Since the bill,s introduction, all three organizations have ...
(Date:11/25/2015)... AAIPharma Services Corp./Cambridge Major Laboratories, Inc. ... $15.8  Million to expand its laboratories and global ... The expansion will provide additional office space and ... of the pharmaceutical and biotechnology markets. ... up to 40,000 square feet of expanded development ...
(Date:11/25/2015)...  ARKRAY USA , Inc., a ... demonstrating the accuracy of its blood glucose meter systems. ... Diabetes and Cardiovascular Disease in Los Angeles ... ® 01 meter and the Assure ® ... to accurately measure glucose levels in blood is essential ...
Breaking Medicine Technology: