Navigation Links
Virgin Active Says Leave the Cleavage to the Girls

Virgin Active has taken to the streets of Britain to highlight the risks of male obesity

(PRWEB) October 23, 2008 -- Virgin Active is conducting 'moob' shopper demonstrations around the country to raise awareness of obesity and to encourage the British public to get in shape.

Highlighting the parts of the body that many feel embarrassed about, such as bingo wings, wobbly bellies and muffin tops and with the slogan "Love your good bits, lose your bad bits", the campaign aims to incentivise people to start exercising and get body fit.

For a week in September a dedicated team of 'moob men' will parade around London and through the city centres of Birmingham and Manchester. The moob men will be walking around in their bras to draw attention to the rise in cases of man boobs within the UK male population and to increase awareness of the latest Virgin Active campaign which encourages people to remedy their unwanted shapes through exercise. Fitness professionals will be on hand to answer any exercise related questions at each location.

Celebrities who have been ridiculed for their man boobs include Simon Cowell, Tony Blair, Robbie Williams, Davy Jones and Chris Moyles.

Chris Beedie from Virgin Active commented: "Rather than take the drastic measure of surgery to correct or improve their unwanted man breasts, we want to encourage men to use exercise to get in shape. Moobs are a serious issue and we want to highlight the importance that fitness plays in keeping you healthy and improving your body image. We want to use our volunteers to show the people of Britain that not everyone is afraid to accept their moobs and instead are admitting they want to do something about them. We hope to encourage other men to come and get rid of their unwanted man boobs the old fashioned way".

Virgin Active will be scheduling special workouts based around their "Love Your Good Bits, Lose Your Bad Bits" campaign from October.

About Virgin Active Health Clubs:
Virgin Active Health is a well respected global brand which currently has more than 900,000 members across 170 health clubs, with more clubs planned for opening throughout Europe during the next few years.

Virgin Active are passionate about exercise and wellness and strive to offer world-class facilities that include state of the art cardiovascular equipment, toning circuits, free weights, swimming pools, indoor cycling studios, aerobic studios, and junior care facilities, to help members achieve their exercise goals in a fun and motivated environment.

PR contact:
Gemma Woodfield
PR Department
Virgin Active Limited
21 North Fourth Street
Central Milton Keynes
+44 (0) 1908 546 600


Read the full story at

Source: PRWeb
Copyright©2008 Vocus, Inc.
All rights reserved

Related medicine news :

1. Virginia Tech Report Has National Importance
2. Virginia Tech Review Panel Calls For Reform of Mental Health Treatment Law
3. Patient Advocate Foundation Launches Program to Help Uninsured Virginians with Chronic, Debilitating and Life-Threatening Illness Access Quality Healthcare
4. Virginia Techs Raving First Year Results Lead to Additional High-Tech Antimicrobial Defense from SportCoatings(TM)
5. Virgin America Airline Debuts With MedAire Services
6. Thomson Healthcare Endorsed as Preferred Vendor of Information Products and Services for Virginia Hospitals
7. First Lady of U.S. Virgin Islands Opens New CHADD Support Groups
8. Virginia Faith Leaders Call on Senators Webb & Warner to Cosponsor Legislation to Protect Kids from Tobacco
9. Anthem Blue Cross and Blue Shield in Virginia Introduces New Generation of Consumer Driven Health Products
10. The Virginia G. Piper Charitable Trust and Flinn Foundation launch
11. Virginia G. Piper Charitable Trust and Flinn Foundation launch molecular diagnostics initiative
Post Your Comments:
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... As health ... medicine known as “patient engagement.” The patient is doing more than filling out a ... , “There is an increasing emphasis in health care and research on the ...
(Date:10/13/2017)... ... 2017 , ... The International Association of Eating Disorders Professionals ... the field of eating disorders, announces the opening of early registration for the ... at the Omni Resort at ChampionsGate. , The annual iaedp™ Symposium ...
(Date:10/13/2017)... , ... October 13, 2017 , ... Lori R. Somekh, ... member of ElderCounsel, a national organization of elder law and special needs planning attorneys. ... and rules. It also provides a forum to network with elder law attorneys nationwide,” ...
(Date:10/13/2017)... ... 2017 , ... The Visiting Nurse Association (VNA) of Somerset Hills is proud ... and unique items from across the nation, this holiday-themed event will raise funds and ... the VNA. The boutique will be open Saturday, November 4 (10:00 a.m. – ...
(Date:10/13/2017)... ... , ... Yisrayl Hawkins, Pastor and Overseer at The House of Yahweh, has ... least understood books in the Holy Scriptures, Revelation. The Book of Revelation paints a ... centuries. Many have tossed it off as mere rubbish, but Yisrayl Hawkins says that ...
Breaking Medicine News(10 mins):
(Date:10/11/2017)... -- Caris Life Sciences ® , a leading innovator in ... medicine, today announced that St. Jude Medical Center,s Crosson ... as its 17 th member. Through participation with ... Institute will help develop standards of care and best ... cancer treatment more precise and effective. ...
(Date:10/10/2017)... , Oct. 10, 2017   West Pharmaceutical ... innovative solutions for injectable drug administration, today shared the ... ID Adapter for improving the intradermal administration of polio ... Skin Vaccination Summit in May 2017 by Dr. ... Polio Department, World Health Organization (WHO), and recently published ...
(Date:10/4/2017)... -- According to the Centers for Disease Control and Prevention (CDC), influenza ... Care is helping communities across Massachusetts , ... no-cost* flu shots through the end of the month. *Some ... ... flu shot is by the end of October, according to the Centers ...
Breaking Medicine Technology: