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Video and Photo: U.S. Department of Health & Human Services and Ad Council Join NFL to Combat Childhood Obesity
Date:10/9/2007

New PSAs to Launch at New Orleans Saints' Hometown Huddle Day and Air

In-Game

NEW ORLEANS, Oct. 9 /PRNewswire/ -- The U.S. Department of Health & Human Services (HHS), the Ad Council and the National Football League (NFL) will join to launch a new series of national public service advertisements (PSAs) designed to combat childhood obesity by encouraging physical activity among children. The new ads, which feature NFL players Reggie Bush (New Orleans Saints), Antonio Gates (San Diego Chargers) and Jason Witten (Dallas Cowboys), urge families to "get up and play an hour a day." The PSAs will be unveiled this morning during the NFL's United Way Hometown Huddle Event in New Orleans, part of the NFL's national day of service. The ads will also air during NFL games throughout the football season.

To view the Multimedia News Release, go to:

http://www.prnewswire.com/mnr/adcouncil/30044/

"A healthy amount of physical activity can be fun, and kids can do it with games -- on the playing field or in other ways," said Acting Surgeon General RADM Steven Galson, M.D., M.P.H. "Seeing some of America's elite athletes promoting these good health habits could encourage American kids and families to be active, too."

The "Be a Player" multimedia ad campaign, which encourages children to "get up and play an hour a day," is an extension of HHS' Obesity Prevention campaign that launched in 2004 and the Ad Council's Coalition for Healthy Children initiative. The campaign message is also an important part of the NFL's "Play 60" youth health and fitness initiative, a multi-year campaign, which launches today to encourage youth to achieve 60 minutes of activity a day. The PSAs are available in both English and Spanish and were created by the NFL and Curious Pictures, while DCODE produced the print and radio assets.

The PSAs are being distrib
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SOURCE The Advertising Council
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