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Video: truth(R) Asks: 'Do You Have What it Takes?'
Date:6/1/2009

New Campaign Explores Decisions Made by the Tobacco Industry, Impact on Americans

WASHINGTON, June 1 /PRNewswire/ -- Each and every day in America, 1,200 people die from tobacco-related diseases -- from heart disease and cancers, to emphysema and strokes. The latest advertising campaign from the truth(R) youth smoking prevention campaign explores the kinds of decisions tobacco industry executives undertake -- decisions that make for a successful, but deadly business.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/thetruth/38647/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090601/NY24817 )

The ad campaign, called Do You Have What It Takes? asks real-life job-seekers whether they would be willing to participate in the types of decisions and situations that tobacco industry executives have made or encountered. The new campaign rolls out at the end of May with television, print, cinema and online advertisements, along with a new Web site and social-networking elements.

Despite the national recession, the tobacco industry remains a very profitable and stable industry. However, even with economic hardship, recent research studies find -- if given the choice -- many Americans would choose not to work in the industry and already have a negative opinion of the tobacco industry. A recent survey, conducted by the American Legacy Foundation and Harris Interactive, revealed that:

  • 82% of teens aged 13-18 would not work for a tobacco company. (Legacy Media Tracking Online, Winter 2008/2009)
  • 71% of them would like to see the c
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SOURCE American Legacy Foundation
Copyright©2009 PR Newswire.
All rights reserved

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