Navigation Links
Video: truth(R) Asks: 'Do You Have What it Takes?'
Date:6/1/2009

New Campaign Explores Decisions Made by the Tobacco Industry, Impact on Americans

WASHINGTON, June 1 /PRNewswire/ -- Each and every day in America, 1,200 people die from tobacco-related diseases -- from heart disease and cancers, to emphysema and strokes. The latest advertising campaign from the truth(R) youth smoking prevention campaign explores the kinds of decisions tobacco industry executives undertake -- decisions that make for a successful, but deadly business.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/thetruth/38647/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090601/NY24817 )

The ad campaign, called Do You Have What It Takes? asks real-life job-seekers whether they would be willing to participate in the types of decisions and situations that tobacco industry executives have made or encountered. The new campaign rolls out at the end of May with television, print, cinema and online advertisements, along with a new Web site and social-networking elements.

Despite the national recession, the tobacco industry remains a very profitable and stable industry. However, even with economic hardship, recent research studies find -- if given the choice -- many Americans would choose not to work in the industry and already have a negative opinion of the tobacco industry. A recent survey, conducted by the American Legacy Foundation and Harris Interactive, revealed that:

  • 82% of teens aged 13-18 would not work for a tobacco company. (Legacy Media Tracking Online, Winter 2008/2009)
  • 71% of them would like to see the cigarette companies go out of business. (LMTO)
  • 75% of teens polled said they believed that cigarette companies lie. (LMTO)
  • 76% think that cigarette companies should not be allowed to sell a product that harms people. (LMTO)
  • 79% of teens agreed that cigarette companies want teens to believe that smoking is cool. (LMTO)
  • 71% of the teens surveyed felt that cigarette companies do not care whether or not young people smoke. (LMTO)

The Legacy survey -- fielded online in late 2007 -- surveyed more than 1,800 teens across the country.

Additionally, according to a separate Harris Interactive poll: the tobacco industry maintained its position from last year as one of the least reputable industries in America. For 2009, the industry was joined at the bottom (11%) in a tie with the troubled financial services industry. (Harris Interactive RQ survey)

Along with the court of public opinion, a court of law recently weighed in on the behavior of the tobacco industry. A May 22 decision by the U.S. Court of Appeals for the District of Columbia Circuit upheld a lower court decision finding that the industry engaged in a pattern of widespread fraud and deception -- with deadly health effects for the American public -- for a period of more than 50 years. The three-judge panel found "the [lower] court had before it sufficient evidence from which to conclude that Defendants' executives, who directed the activities for the Defendant corporations and their joint entities, knew about the negative health consequences of smoking, the addictiveness and manipulation of nicotine, the harmfulness of secondhand smoke and the concept of smoker compensation, which makes light cigarettes no less harmful than regular cigarettes and possibly more."

Do You Have What it Takes? -- BACKGROUND and DETAILS

For its latest advertising campaign, truth(R) set up a mock recruiting office in New York City and invited real-life job seekers to interview for executive-level positions. Once in the interview, the candidates were questioned by a trained improvisational actor posing as the recruiter. The interactions were recorded by hidden cameras and, though many of the questions were scripted, the reactions of the candidates were real.

The different television advertisements reveal people's reactions to being asked how they would handle a variety of situations relating to the tobacco industry. Some of the situations included:

  • whether they had a problem with selling a product that kills 1200 people every day.
  • whether they thought changing the name of the company was a reasonable way to avoid bad publicity.
  • if they could "plead the Fifth." The interviewer then informs the job candidate that a tobacco industry executive pleaded the Fifth Amendment 97 times during a deposition in 1997.
  • whether they had qualms about selling a product that kills someone every 6.5 seconds.

Additional campaign elements include print, Web and cinema.

Visit the truth(R) pressroom of the American Legacy Foundation for full details on the campaign.

    Press Contact:
    Stephen Winkler
    the ad*itive
    swinkler@ad-itive.com
    215-525-1106


'/>"/>
SOURCE American Legacy Foundation
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Video: Nutrition Comes to NASCAR
2. Video: Circulatory Care of New Jersey
3. Video: GEN Video Hits Home with Web Audience
4. Video: Beyond the Red Door: Gildas Club Worldwide and DKNY Host Successful Benefit Event
5. Video: Food Expert B. Smith to Provide Healthy Menu Makeovers
6. Video: New FDA-Approved Sun Protectant Saves Skin All Year Round
7. Video: Kyphon Supports World Osteoporosis Day on October 20, 2007 to Raise Awareness of Osteoporosis and Spinal Fracture Risk
8. Video: Trinity Mother Frances Neurosurgeon First in Region to Remove Brain Tumor Using Unique Surgical Procedure
9. Video: Holiday Safety Is Important
10. Video: Grin Big With an Award-Winning Smile
11. Video: BSP Pharma Inc. Announces Groundbreaking Findings from The Australian Centre for Complementary Medicine Education and Research Joint Health Clinical Study
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... June 26, 2016 , ... Brent Kasmer, a legally blind and certified personal trainer is ... a fitness app. The fitness app plans to fix the two major problems leading the ... one size fits all type program , They don’t eliminate all the reasons ...
(Date:6/25/2016)... ... 2016 , ... Austin residents seeking Mohs surgery services, can now turn to ... Dr. Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings specialization to ... fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey was under the direction of ...
(Date:6/25/2016)... ... June 25, 2016 , ... First Choice Emergency ... named Dr. Sesan Ogunleye, as the Medical Director of its new Mesquite-Samuell Farm facility. ... Director of our new Mesquite location,” said Dr. James M. Muzzarelli, Executive Medical Director ...
(Date:6/25/2016)... ... 2016 , ... On Friday, June 10, Van Mitchell, Secretary of the Maryland ... iHire in recognition of their exemplary accomplishments in worksite health promotion. , The Wellness ... & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was one of ...
(Date:6/24/2016)... Marne, Michigan (PRWEB) , ... June 24, 2016 , ... ... To deal with these feelings, many turn to unhealthy avenues, such as drug or ... Center of Marne, Michigan, has released tools for healthy coping following a traumatic event. ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 23, 2016 Capricor Therapeutics, ... a biotechnology company focused on the discovery, development ... patient enrollment in its ongoing randomized HOPE-Duchenne clinical ... 50% of its 24-patient target. Capricor expects the ... quarter of 2016, and to report top line ...
(Date:6/23/2016)... Ill. and INDIANAPOLIS , ... students receiving a Lilly Diabetes Tomorrow,s Leaders Scholarship is ... 2016 scholarship winners, announced today online at www.diabetesscholars.org ... let type 1 diabetes stand in the way of ... has supported the Foundation,s scholarship program since 2012, and ...
(Date:6/23/2016)... MEDIA, Pa. , June 23, 2016 ... treatments in an outpatient dialysis facility.  Treatments are usually ... to 6 hours per visit, including travel time, equipment ... on a patient, but especially grueling for patients who ... residents of a skilled nursing and rehabilitation centers for ...
Breaking Medicine Technology: