Video: Yoplait(R) and Celebrity Breast Cancer Surgeon Dr. Kristi Funk Emphasize Importance of Early Detection and Risk...(nd mailing in their pink lids from Yopla...),Health

Date:9/15/2009

nd mailing in their pink lids from Yoplait yogurt cups in September and October. For every pink lid mailed in by Dec. 31, 2009, Yoplait will donate 10 cents to Susan G. Komen for the Cure(R), up to $1.5 million with a guaranteed donation of $500,000.

"With the help of lid collectors across the country last year, we made every lid matter by reaching our $1.5 million donation goal to Susan G. Komen for the Cure and we want to reach this goal again in 2009," said Tammy Sadinsky Martin of Yoplait. "There is so much more that needs to be done in the fight against breast cancer and by working with Dr. Funk we hope to raise awareness and generate funds to ultimately help save lives."

People can join Yoplait's awareness and fundraising efforts at YourLidMatters.com, where they can create online lid collection teams to engage and inspire friends, family and networks to collect and send in pink lids. People can also interact with Dr. Funk through 30-second breast health videos and a question and answer section.

During the past 11 years, Yoplait has donated more than $22 million to the breast cancer cause through Save Lids to Save Lives and other initiatives. Participating Yoplait products include all single serve yogurt cups -- Original, Light, Thick & Creamy, Light Thick & Creamy and Whips!, Yo-Plus Digestive Health multi-packs and select specially-marked packages of the Large Size Yoplait yogurts. As of August 2009, all Yoplait products are made with milk sourced from cows not treated with rBST.

For more information about Save Lids to Save Lives or Dr. Funk, log on to www.YourLidMatters.com.

*American Cancer Society, Detailed Guide: Breast Cancer

About General Mills

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SOURCE Yoplait Copyright©2009 PR Newswire. All rights reserved

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