Navigation Links
Video: What Are Those Little Red Bumps?

MINNEAPOLIS, July 9 /PRNewswire/ -- "Keratosis Pilaris," "Keratosis Pilaris." Hmm, sounds weird, doesn't it? Besides sounding weird, it's a common skin condition that according to the American Academy of Dermatology nags 40 percent of the world's population(1), yet there is no cure. The AmLactin(R) family of moisturizers is launching, a website devoted to the management of the dry skin associated with Keratosis Pilaris also known as KP.

To view the Multimedia News Release, go to:

(Photo: )

"The goal of is to educate people through an innovative creative approach about managing the dry skin associated with KP," said Mark Evenstad, president of Upsher-Smith Laboratories, Inc., the marketers of the AmLactin(R) family of moisturizers. "The website features Laurie Rose also known as Miss Little Red Bumps, and is designed to entertain people who are searching for information about KP."

As the virtual host of, Laurie Rose speaks to visitors with enticing, exciting and minimally icky information about KP in three vignettes. Visitors visit "Laurie's world" and experience her quirky, positive insights about the challenges of being a young person in today's millennium. Visitors are also regaled with "toe tapping" original songs designed purely for entertainment, which along with the vignettes, can be downloaded for free.

"KP is not fun because it often raises its ugly head in a person's teens and twenties so this contemporary site will be informative and entertaining because of its upbeat messages and free music and video downloads," said Dr. Alan Fleischer, professor and chair of the department of dermatology at Wake Forest University School of Medicine. "I see lots of patients who are suffering from extremely dry skin associated with KP so the management tips I provide on the site will also be of practical value."

The site also offers visitors valuable coupons for the AmLactin(R) family of moisturizers, including AmLactin(R), AmLactin XL(R) and AmLactin(R) Foot Cream Therapy. For more information, visit

About Keratosis Pilaris and

There is no cure for Keratosis Pilaris (KP) and the cause remains unknown, however it tends to run in families. People with KP may experience flesh-colored or red bumps around hair follicles on the upper arms, thighs, buttocks, and cheeks, extremely dry skin and, in some cases, itching.(1) It is important to be aware that other medical conditions can mimic KP, so people with these symptoms should visit a doctor or dermatologist to confirm a diagnosis. and The AmLactin(R) family of moisturizers are not intended to diagnose, treat, cure or prevent any medical condition. Some skin conditions may be worsened by moisturizers, so people should always follow their doctor's skin care recommendations.


The AmLactin(R) family of moisturizers are the number one dermatologist and podiatrist recommended brand of moisturizers(2,3) and are readily available without a prescription at fine retailers nationwide and online. For more information, visit


Upsher-Smith Laboratories, Inc. is a rapidly-growing pharmaceutical company that manufacturers and markets both prescription and consumer products. Upsher-Smith prides itself on providing safe, effective and economical therapies to the ever-challenged healthcare environment. For more information, visit


2. Most recommended moisturizing product for rough, dry skin. Omnibus Study. Dermatology Times. 2008

3. Kloos Donoghue S. Podiatry management annual practice survey. Podiatry Management. February 2009.

SOURCE Upsher-Smith Laboratories, Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Video: Perot Systems Unveils Series of Healthcare Video Case Studies
2. Video: FDA Approves Hologics Adiana(R) Permanent Contraception System
3. Video: New Online Film Introduces Longevinex Advantage(TM) -- The First Resveratrol-Based Dietary Supplement to Address Both Cellular and Connective Tissue Aging
4. Video: Get Swimsuit Ready Faster and Easier Than Ever Before With New LifeSculpt Laser Treatment
5. Video: Gabrielle Reece Shows Natural is Beautiful in New PureVia(TM) Campaign
6. Video: National Minority Quality Forum Launches First U.S. HIV/AIDS Atlas
7. VIDEO: Cancer Treatment Centers of America Selects Site in GA for Proposed Hospital Serving Patients in Southeast
8. Video: New Biological Therapy Ilaris(R) Approved in US to Treat Children and Adults with CAPS, a Serious Life-Long Auto-Inflammatory Disease
9. Video: BeautyScoop(R) Is a Trip to Your Nutritionist and Dermatologist in One Single Packet. Lauren Slayton, NYC Nutritionist & Owner of FoodTrainers
10. VIDEO: Perot Systems Launches Xcelys(TM) for Revenue Cycle Management
11. Video: CVS/pharmacy Kicks Off 8th Annual ALS Fundraising Campaign in Stores Nationwide
Post Your Comments:
(Date:6/26/2016)... ... June 26, 2016 , ... PawPaws brand pet supplements ... that was developed to enhance the health of felines. The formula is all-natural and ... main herbs in the PawPaws Cat Kidney Support Supplement Soft Chews are ...
(Date:6/25/2016)... ... June 25, 2016 , ... The temporary closing of Bruton Memorial Library on June 21 due ... up a new, often overlooked aspect of head lice: the parasite’s ability to live away ... a common occurrence, but a necessary one in the event that lice have simply gotten ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of Health and ... their exemplary accomplishments in worksite health promotion. , The Wellness at Work Awards took ... the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses to receive ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Marcy was in a crisis. Her son ... lash out at his family verbally and physically. , “When something upset him, he couldn’t ... would use it. He would throw rocks at my other children and say he was ...
(Date:6/24/2016)... ... 2016 , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, join The ... raise to $12 an hour by 2020 and then adjusting it yearly to increase at ... the minimum wage, assure the wage floor does not erode again, and make future increases ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... June 23, 2016  In a startling report released today, ... residents by lacking a comprehensive, proven plan to eliminate prescription opioid ... ranking of how states are tackling the worst drug crisis in ... states – Kentucky , New Mexico ... . Of the 28 failing states, three – ...
(Date:6/23/2016)... Capricor Therapeutics, Inc. ... company focused on the discovery, development and commercialization ... in its ongoing randomized HOPE-Duchenne clinical trial (Halt ... its 24-patient target. Capricor expects the trial to ... 2016, and to report top line data from ...
(Date:6/23/2016)... MOUNTAIN VIEW, Calif. , June 23, 2016 ... 9:00 a.m. CST on Thursday, July 7, 2016 , , ... ) , , , , EXPERT PANELISTS:  ... Sciences, Nitin Naik; Senior Industry Analyst, Christi Bird; Senior Industry Analyst, ... The global pharmaceutical industry is witnessing ...
Breaking Medicine Technology: