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Video: What Are Those Little Red Bumps?
Date:7/9/2009

MINNEAPOLIS, July 9 /PRNewswire/ -- "Keratosis Pilaris," "Keratosis Pilaris." Hmm, sounds weird, doesn't it? Besides sounding weird, it's a common skin condition that according to the American Academy of Dermatology nags 40 percent of the world's population(1), yet there is no cure. The AmLactin(R) family of moisturizers is launching www.littleredbumps.com, a website devoted to the management of the dry skin associated with Keratosis Pilaris also known as KP.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/amlactin/38927/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090709/NY44145 )

"The goal of littleredbumps.com is to educate people through an innovative creative approach about managing the dry skin associated with KP," said Mark Evenstad, president of Upsher-Smith Laboratories, Inc., the marketers of the AmLactin(R) family of moisturizers. "The website features Laurie Rose also known as Miss Little Red Bumps, and is designed to entertain people who are searching for information about KP."

As the virtual host of www.littleredbumps.com, Laurie Rose speaks to visitors with enticing, exciting and minimally icky information about KP in three vignettes. Visitors visit "Laurie's world" and experience her quirky, positive insights about the challenges of being a young person in today's millennium. Visitors are also regaled with "toe tapping" original songs designed purely for entertainment, which along with the vignettes,
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SOURCE Upsher-Smith Laboratories, Inc.
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