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Video: U.S. Olympic Hopefuls Featured in National Campaign to Combat Childhood Obesity
Date:4/15/2008

New PSAs created by the Ad Council, qubo, and the Department of Health & Human Services Debut to coincide with the 2008 U.S. Olympic Team Media

Summit

CHICAGO, April 15 /PRNewswire/ -- The U.S. Department of Health & Human Services (HHS) and the Ad Council are joining qubo, NBC and the United States Olympic Committee to launch a new series of national public service advertisements (PSAs) designed to address childhood obesity. The new TV spots debut today to coincide with the 2008 U.S. Olympic Team Media Summit in Chicago. The spots feature several U.S. Olympic Team hopefuls, as well as qubo's popular animated characters. qubo is the children's entertainment service featured Saturday mornings on NBC, "America's Olympic Network" which owns the exclusive U.S. media rights to the Olympic Games through 2012.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/adcouncil/32537/

"A hundred years ago, about the only thing a child could do sitting still was read or draw," said HHS Secretary Mike Leavitt. "Now we have television, video games, the Internet - and an epidemic of childhood obesity. We need to get kids up and moving, and that is what these PSAs aim to do. My thanks to all the organizations participating in this important effort."

The PSAs are an extension of HHS' Childhood Overweight and Obesity Prevention Initiative, Healthy Youth for a Healthy Future, and the Ad Council's Coalition for Healthy Children (http://www.healthychildrencoalition.org). Created pro bono by qubo and its programming partners, the PSAs will begin airing this week through donated time on NBC, ION Television and the qubo Channel. Each of these broadcast and promotional partners are committed to addressing childhood obesity in America and will be supporti
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SOURCE The Advertising Council
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