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Video: U.S. Department of Agriculture Partners with Ad Council and Collaborates with Walt Disney Studios Home Entertainment to Promote Nutrition Education to Children and Families
Date:12/7/2007

s working cooperatively with other levels of government and the private sector.

Saatchi & Saatchi

Ideas company Saatchi & Saatchi is a global network with 153 offices and is part of Publicis Groupe, the world's fourth largest communications group. Its flagship New York office was named "2007 Agency of the Year" at the Cannes and Clio international ad festivals. The Agency handles more than 40 #1 brands in its client portfolio, including Toyota; Tide, Pampers and Olay (Procter & Gamble); and Sony Ericsson. Saatchi & Saatchi is known for its exceptional strength at understanding the emotional connections between consumers and products. This approach comes to life through Lovemarks, the methodology designed to create loyalty beyond reason.

Disney's Worldwide Outreach

Disney brightens the lives of children in need around the world through global outreach programs, local community initiatives and the Disney VoluntEARS program. Last year, Disney donated more than $177 million in cash and in-kind support to various charities around the world. Disney VoluntEARS contributed more than 466,000 hours of service and the company drew upon its unique magic to make wishes come true for children and families. The Disney VoluntEARS program provides opportunities for Disney employees to contribute their time and expertise towards making a positive impact in the communities they serve while furthering the traditions and ideals of The Walt Disney Company. For more information on Disney's outreach efforts, please visit http://www.DisneyOutreach.com

The Ad Council

The Ad Council (http://www.adcouncil.org) is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns
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SOURCE The Ad Council
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