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Video: U.S. Department of Agriculture Partners with Ad Council and Collaborates with Walt Disney Studios Home Entertainment to Promote Nutrition Education to Children and Families
Date:12/7/2007

n in advertising time and space donated by the media. Additionally, Disney's The Jungle Book inspired PSA inserts containing this message will be included in kid's meals being served at Disney theme parks in the United States while the PSA's themselves have already begun running on select U.S. Disney properties.

"We're proud to be a part of delivering such an important message to families throughout the country about nutrition education," said Mary Baglivo, CEO of Saatchi & Saatchi NY. "Our research shows that although parents want the best for their kids, many don't recognize all of the benefits of a healthy lifestyle. This creative is particularly encouraging because it shows how good nutrition is a catalyst for great things that can lead to a bright future for children."

USDA

The U.S. Department of Agriculture (USDA) provides leadership on food, agriculture, natural resources, and related issues based on sound public policy, the best available science, and efficient management.

The department increases food security and reduces hunger in partnership with cooperating organizations by providing children and low-income people access to food, a healthful diet, and nutrition education in a manner that supports American agriculture and inspires public confidence.

USDA has created a strategic plan to implement its vision. The framework of this plan depends on these key activities: expanding markets for agricultural products and support international economic development, further developing alternative markets for agricultural products and activities, providing financing needed to help expand job opportunities and improve housing, utilities and infrastructure in rural America, enhancing food safety by taking steps to reduce the prevalence of foodborne hazards from farm to table, improving nutrition and health by providing food assistance and nutrition education and promotion, and managing and protecting America's public and private land
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SOURCE The Ad Council
Copyright©2007 PR Newswire.
All rights reserved

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