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Video: U.S. Department of Agriculture Partners with Ad Council and Collaborates with Walt Disney Studios Home Entertainment to Promote Nutrition Education to Children and Families
Date:12/7/2007

that "good nutrition can lead to great things" and can help their children be the best at everything they do. The campaign places an emphasis on reaching low-income families, who tend to be at greater risk for overweight and obesity, and directs audiences to the USDA's http://www.MyPyramid.gov website, an effective tool for guiding healthy choices.

"The combination of proper nutrition and daily physical activity are critical for a healthier lifestyle," said USDA's Acting Secretary Chuck Conner. "Two-thirds of our adults and 17 percent of our children are either overweight or obese. It is time for all of us to work together to ensure a healthier future for our most precious resource, our children."

In addition to Saatchi & Saatchi produced PSAs, the Ad Council and USDA partnered with Walt Disney Studios Home Entertainment, on a series of PSAs featuring the lovable characters and memorable songs from Disney's original classic The Jungle Book. An extension of the USDA's Nutrition Education campaign, these new spots, available for television, radio, outdoor and internet media, highlight the importance of balancing good nutrition and physical activity, by emphasizing the "Bare Necessities" of healthy living and sending a message to parents and children that leading a healthy lifestyle can help them be the best at everything they love to do.

"We at the Ad Council are thrilled to collaborate with USDA and The Walt Disney Company on this wonderful and informative campaign to educate parents and children about nutrition. The PSAs are both motivating and entertaining and I'm confident that they will inspire families throughout the nation to make the necessary changes to lead a healthier lifestyle," said Peggy Conlon, President and CEO of The Advertising Council.

All of the new campaign PSAs will be distributed to media outlets nationwide this month and, per the Ad Council's model, will air and ru
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SOURCE The Ad Council
Copyright©2007 PR Newswire.
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