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Video: U.S. Department of Agriculture Partners with Ad Council and Collaborates with Walt Disney Studios Home Entertainment to Promote Nutrition Education to Children and Families
Date:12/7/2007

New PSAs feature characters from Walt Disney's 'The Jungle Book'

NEW YORK, Dec, 7 /PRNewswire/ -- The United States Department of Agriculture's Food Nutrition and Consumer Services and the Ad Council announce today the launch of a multi-media public service advertising (PSA) campaign designed to inspire children and families to adopt healthier lifestyles.

To view the Multimedia News Release, go to:

http://www.prnewswire.com/mnr/adcouncil/31020/

As we all know, today's obesity and overweight statistics are staggering. Approximately 66 percent of adult Americans are considered overweight or obese while 17 percent of American children themselves are categorized as overweight. Research indicates that being overweight during childhood and adolescence and carrying that through into adulthood.

Furthermore, recent Ad Council research indicates that mothers and caregivers understand the importance of healthy eating yet struggle with knowing the best way to provide good nutrition for their families. According to a 2007 study conducted by Yankelovich Research among low-income mothers on behalf of the Ad Council's Coalition for Healthy Children, less than half of those surveyed describe their children as physically fit and only 40 percent said their kids are healthy eaters. In addition, 39 percent of low income mothers said they are unclear about which foods are considered healthy and 63 percent report that healthy eating is often a major battle with their child.

In an effort to promote healthier lifestyles, the USDA and the Ad Council are launching a campaign to encourage parents to provide healthy options for their families and to motivate their children to seek proper nutrition and levels of physical activity.

Created pro bono by Saatchi & Saatchi, the "Nutrition Education" PSAs aim to inspire parents to encourage healthy habits by emphasizing
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SOURCE The Ad Council
Copyright©2007 PR Newswire.
All rights reserved

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