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Video: The Nevada Division of Insurance Launches 2008 'Health Sham' Insurance Campaign
Date:6/9/2008

"heath fraud" caused by dealing with unauthorized agents and companies selling faulty plans, while others are completely legitimate, reminding consumers once again to "Check before writing a check."

The ultimate objective of the 2008 campaign is to educate Nevada consumers and small businesses of the existence of "sham" health insurance policies and products that include but are not limited to:

-- Dreaded Disease Policies

-- Discount Cards and Programs

-- Hospital Indemnity Programs

-- Stacked Policies

-- Association / Faith-Based Health Sharing

Therefore, the effort continues to drive consumers and small businesses to the website http://www.nvinsurancealert.com, as well as, calling #1-888-467-4195 to verify whether their health care provider is an authorized and legitimate supplier of these products, while providing them with the appropriate benefits and tools needed in order to thwart possible health care insurance shams.

Three, thirty-second television commercials are airing and visible throughout Las Vegas and Reno/Sparks, NV, along with an intensified web-banner ad campaign, saturating both the Reno Gazette Journal and Las Vegas Review Journal's individual websites. This creative campaign demonstrates the serious potential for consumers to be coerced into deceptive health care policies and just how easy it is to be misled. The creative was crafted to provide visual, real-life simulations that serve as "warning signs" to all heath care insurance consumers of both small businesses, as well as, individuals.

The Nevada Division of Insurance's objective is to create awareness of these "sham" programs. They are communicating the problem and providing a resource for accurate information on the website and through their call center, in order to ensure that Nevada consumers (and beyond) do not fall victim to such policies and/or products.

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SOURCE The Nevada Division of Insurance
Copyright©2008 PR Newswire.
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