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Video: The Nevada Division of Insurance Launches 2008 'Health Sham' Insurance Campaign
Date:6/9/2008

Campaign educates consumers to 'check before writing a check'

CARSON CITY, Nev., June 9 /PRNewswire/ -- The Nevada Division of Insurance is addressing the health care insurance "scam wave" that has been ever-increasing, by promoting their consumer education awareness through a comprehensive advertising campaign launched statewide this month, which includes television spots and website banners.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/ndoi/33575/

Between 2001 and 2003 the United States and Nevada experienced a health insurance "scam wave." Consumer education was increased and the number of reported health insurance fraud cases declined. Campaigns in 2004 and 2005 addressed this issue; however, these types of cases are on the rise, once again.

Due to the ever-increasing health care costs, it has become more evident that a new wave of health-care and health insurance scams are occurring, specifically targeting individual consumers and small business owners throughout Nevada and nationwide. The new advertising campaign launched today is titled, "Phone," and simulates serious conversations between everyday people/consumers speaking to their family members on the other end of the line, expressing great concern over the news of discovering their loved-one's health care insurance did NOT cover expenses or medical procedures that were previously guaranteed by their "agent". The second half of these :30 spots represents a call from the health care "agent" expressing no remorse over the fact they mislead their customers, putting them at risk for incurring serious medical bills, and in one spot, the fraudulent health care representative is seen driving off into the sunset and "skipping town."

Some health care marketing tactics can be very deceptive and misleading to those consumers who are unaware of the potential dangers of
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SOURCE The Nevada Division of Insurance
Copyright©2008 PR Newswire.
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