DALLAS, Sept. 17 /PRNewswire/ -- Prostate cancer is the second-leading cause of male cancer-related deaths in the U.S., with one in six men being diagnosed with the disease in their lifetime. September is recognized nationally as National Prostate Cancer Awareness Month, and as a strong advocate for prostate cancer awareness, Kimberly-Clark and its Depend brand have teamed up with ZERO -- The Project to End Prostate Cancer to help educate men on the risks associated with the disease.
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"National Prostate Cancer Awareness Month provides a compelling platform and a timely catalyst for men to talk to their doctor about their risks for prostate cancer," said Mark Cammarota, Marketing Director, Depend brand. "Throughout the month, the Depend brand, and our partner, ZERO, will introduce a number of awareness initiatives designed to educate men on the benefits of early detection, as research has shown a 99 percent survival rate if the disease is diagnosed early."
September also represents the culmination of K-C's "The Depend Campaign to End Prostate Cancer," a four-month effort featuring a team of six sports legends encouraging men to be proactive about their prostate health. To celebrate the campaign's final month, the Depend brand will debut a television public service announcement (PSA) starring prostate cancer survivors and campaign ambassadors, Pro Football Hall of Famer, Len Dawson and three-time Pro Baseball All-Star, Ken Griffey, Sr. The PSA features both sports legends sharing their personal experiences with prostate cancer and promoting both education and early detection as the keys to beating the disease.
"It's simple, if you're 40 or over, talk to your doctor about prostate health or your risk for prostate cancer," said Pro Football Hall of Famer, Len Dawson. "If you're able to catch it early, the disease is not only treatable, it's beatable. Simply put, early detection saved my life."
As part of its partnership with ZERO, K-C recently debuted a special blue ribbon on all Depend Underwear for Men and Depend Guards for Men packages. Each purchase of both Depend brand products for men will help Kimberly-Clark contribute to the overall $250,000 donation K-C has pledged to ZERO through 2010 to help fund education, free screenings for those at risk and research to discover a cure.
Information regarding the Depend brand's activities supporting National Prostate Cancer Awareness Month, as well as information about "The Depend Campaign to End Prostate Cancer," is available at Depend.com.
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