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Video: The Cigarette Is Dead Social Movement Takes Aim at Deadly Icon
Date:10/28/2008

DENVER, Oct. 28 /PRNewswire/ -- The Cigarette Is Dead, a social movement rooted in Colorado, has one ultimate objective -- to speed up the demise of the cigarette and snuff it out for good.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/quitdoingit/35430/

Sixty years ago, smoking was thought to be harmless and became widely accepted in the home, workplace and even physicians' offices. The decline of the cigarette's popularity has gained swift momentum in the last half-century as consumers have been made aware of the harmful effects of smoking.

In 1965, tobacco companies were required to label cigarette packs with health warnings. In 1988 Aspen, Colo. became the first city in the nation to prohibit smoking in restaurants; 29 states and 36 countries have followed suit and adopted smoke-free laws.

From sidewalks to skyscrapers, The Cigarette is Dead is taking over neighborhoods to declare the end of a smoke and mirrors era glamorized by cowboys, camels and cool.

The Cigarette is Dead movement has made its mark across Colorado by taking over billboards and bus shelters; painting murals, hanging large outdoor banners and projecting images on highly visible buildings; stenciling sidewalks; and handing out promotional items such as yard signs, coasters, stickers, buttons, magnets and t-shirts. The movement is also running television commercials and visiting college campuses across the state to spread its message.

QuitDoingIt.com is the hub of the movement. It features an interactive timeline where visitors can share their quitting moments and personal stories about when the cigarette was dead to them by posting written entries, photos and YouTube videos. Users can also explore the timeline to learn about important dates in the cigarette's demise, from smoke-free laws and anti-smoking commercials to social observati
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SOURCE The Cigarette Is Dead
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