Video: The Ad Council Partners With UNICEF to Promote and Distribute Myanmar Cyclone PSAs Filmed by A-List C...(pplies including safe drinkingwater food...),Health

Date:5/16/2008

pplies including safe drinking water, food, essential drugs and health kits, as well as other emergency supplies such as blankets, tarpaulins and cooking sets. Lack of access to clean water and poor sanitation, inadequate shelter and poor nutrition pose particular threats to children, as well as diarrhoeal diseases, measles and malaria. In a post-natural disaster environment, measles is rapidly contagious and can result in high mortality rates.

Additionally, UNICEF's role in emergencies is to protect children and women from violence, exploitation, abuse and neglect. In one area alone, 500 children were identified as either separated (still with a relative) or unaccompanied (totally alone).

With its partners, UNICEF is working on preventing, and facilitating the identification of separated and unaccompanied children, as well as reunification. UNICEF is setting up child-friendly spaces in the camps housing displaced populations. These child-friendly spaces can also serve as makeshift schools while UNICEF and its partners work on the massive task of restoring the school system.

"Millions of Americans have seen news reports on the devastating tragedy, and are unaware of how they can help," said Peggy Conlon, President and CEO of The Advertising Council. "We are proud to offer our services to help extend the reach of these messages and provide relief for those who have been affected, particularly the children."

The Ad Council is distributing the PSAs to media outlets nationwide digitally. Services have been donated by FirstSpin, AdSend and wheresmymedia. Per the Ad Council's model, all of the PSAs will run in advertising time and space that is entirely donated by the media.

In the wake of a disaster that has left at least 1 million people homeless and some 24-million affected, UNICEF is gearing up for a massive relief and supply effort. Prepositioned supplies have already been distributed to address lack of access to clean water and poo
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SOURCE The Ad Council Copyright©2008 PR Newswire. All rights reserved

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