Additionally, UNICEF's role in emergencies is to protect children and women from violence, exploitation, abuse and neglect. In one area alone, 500 children were identified as either separated (still with a relative) or unaccompanied (totally alone).
With its partners, UNICEF is working on preventing, and facilitating the identification of separated and unaccompanied children, as well as reunification. UNICEF is setting up child-friendly spaces in the camps housing displaced populations. These child-friendly spaces can also serve as makeshift schools while UNICEF and its partners work on the massive task of restoring the school system.
"Millions of Americans have seen news reports on the devastating tragedy, and are unaware of how they can help," said Peggy Conlon, President and CEO of The Advertising Council. "We are proud to offer our services to help extend the reach of these messages and provide relief for those who have been affected, particularly the children."
The Ad Council is distributing the PSAs to media outlets nationwide digitally. Services have been donated by FirstSpin, AdSend and wheresmymedia. Per the Ad Council's model, all of the PSAs will run in advertising time and space that is entirely donated by the media.
In the wake of a disaster that has left at least 1 million people
homeless and some 24-million affected, UNICEF is gearing up for a massive
relief and supply effort. Prepositioned supplies have already been
distributed to address lack of access to clean water and poo
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