Navigation Links
Video: The Ad Council Partners With UNICEF to Promote and Distribute Myanmar Cyclone PSAs Filmed by A-List Celebrities
Date:5/16/2008

Appeals for Funds Focus on Millions of Children Still in Danger

NEW YORK, May 16 /PRNewswire/ -- The U.S. Fund for UNICEF and The Advertising Council today announced a partnership to distribute and promote a series of national public service announcements (PSAs) filmed by A-List celebrities, including Ben Stiller, Nicole Ritchie, Joel Madden, David Duchovny, Tea Leoni, and Paul Rudd, and designed to help survivors of the Myanmar cyclone. The Ad Council is distributing the new television, radio, print and online PSAs to 33,000 media outlets nationwide today.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/adcouncil/33309/

The biggest natural disaster since the tsunami, Cyclone Nargis has already claimed the lives of more than 100,000. But it is the millions of children in the country who need medicine, food, clean water, and shelter who are the most in danger. The celebrity PSAs, which were shot in Los Angeles by the award-winning GRAINEY Pictures (GPix), will appeal on the behalf of affected children by asking concerned Americans throughout the country for donations.

"In any disaster, it is children who suffer most. Vulnerable to hunger, disease and trauma, children require urgent life-saving assistance to survive and with millions of lives hanging in the balance, every second counts," said Caryl Stern, President and CEO, U.S. Fund for UNICEF. "We are so thankful to the Ad Council and the celebrities who are helping us get the word out, encouraging Americans around the country to do whatever it takes to help."

Of the affected populations across Yangon and Irrawaddy Divisions, approximately 30% to 40% are estimated to be children. UNICEF's priority is to assist the affected populations in Yangon and Irrawaddy Delta areas, especially the most vulnerable, children and women.

UNICEF is distributing life-saving supplies including safe drinking water, food, essential drugs and health kits, as well as other emergency supplies such as blankets, tarpaulins and cooking sets. Lack of access to clean water and poor sanitation, inadequate shelter and poor nutrition pose particular threats to children, as well as diarrhoeal diseases, measles and malaria. In a post-natural disaster environment, measles is rapidly contagious and can result in high mortality rates.

Additionally, UNICEF's role in emergencies is to protect children and women from violence, exploitation, abuse and neglect. In one area alone, 500 children were identified as either separated (still with a relative) or unaccompanied (totally alone).

With its partners, UNICEF is working on preventing, and facilitating the identification of separated and unaccompanied children, as well as reunification. UNICEF is setting up child-friendly spaces in the camps housing displaced populations. These child-friendly spaces can also serve as makeshift schools while UNICEF and its partners work on the massive task of restoring the school system.

"Millions of Americans have seen news reports on the devastating tragedy, and are unaware of how they can help," said Peggy Conlon, President and CEO of The Advertising Council. "We are proud to offer our services to help extend the reach of these messages and provide relief for those who have been affected, particularly the children."

The Ad Council is distributing the PSAs to media outlets nationwide digitally. Services have been donated by FirstSpin, AdSend and wheresmymedia. Per the Ad Council's model, all of the PSAs will run in advertising time and space that is entirely donated by the media.

In the wake of a disaster that has left at least 1 million people homeless and some 24-million affected, UNICEF is gearing up for a massive relief and supply effort. Prepositioned supplies have already been distributed to address lack of access to clean water and poor sanitation, inadequate shelter and poor nutrition. The new appeal will pave the way for more supplies to reach the battered country once the supply pipeline opens up.

UNICEF has been present in Myanmar since 1950, with nine zonal offices and a head office in Yangon.

To donate to the Cyclone Nargis disaster, please go to: http://www.unicefusa.org/myanmar or call 1-800 4UNICEF.

About The Advertising Council

The Ad Council (http://www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

About UNICEF

For more than 60 years, UNICEF has been the world's leading international children's organization, working in over 150 countries to address the ongoing issues that affect why kids are dying. UNICEF provides lifesaving nutrition, clean water, education, protection and emergency response saving more young lives than any other humanitarian organization in the world. While millions of children die every year of preventable causes like dehydration, upper respiratory infections and measles, UNICEF, with the support of partnering organizations and donors alike, has the global experience, resources and reach to give children the best hope of survival. For more information about UNICEF, please visit http://www.unicefusa.org.


'/>"/>
SOURCE The Ad Council
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Video: Ocean Spray Revitalizes Americans Naturally With Free Fuel for Their Bodies
2. Video: Pediatric Brain Tumor Foundation Gives $6 Million Grant to Duke
3. Video: 18th Annual Retirement Confidence Survey(R): Health Care, Economy Major Concerns in Workers Record Drop in Retirement Confidence
4. Video: Antifraud Compliance Getting More Complex for Hospitals
5. Video: Phoenix Suns Amare Stoudemire Kicks Off Program to Encourage Teens to Wake Up and Go to School
6. Video: National Association of School Nurses Launches Educational Program to Address Surge of Prescription Drug Abuse by Americas Youth
7. Video: Julianne Hough From Dancing With the Stars(TM) Has a New Partner: DR. SCHOLLS(R) FOR HER
8. Video: Start! Walking America: The American Heart Associations National Start! Walking Day Is April 16
9. Video: U.S. Olympic Hopefuls Featured in National Campaign to Combat Childhood Obesity
10. Video: Senators and CEOs Urge Passage of Health IT Bill Now
11. Video: Rubber Hits the Road as Trojan(R) Campaigns for Sexual Health in America to Evolve
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/30/2016)... ... 30, 2016 , ... Create an abstract shape animation with ... manipulate three-dimensional shapes with ease all within Apple Motion . Users have ... texture animation, opacity texture animation, overall shape texture displacement, twist, camera controls, and ...
(Date:4/30/2016)... Cambridge, MA (PRWEB) , ... April 30, 2016 ... ... non-profit organization, today announced RANKED Health , a program to critically evaluate ... A major goal of the program is to provide independent, unbiased and accurate ...
(Date:4/30/2016)... Montego Bay, Jamaica (PRWEB) , ... April 30, ... ... Caribbean University, and Duane Boise, President and CEO of EMED, today signed a ... in Jamaica. , EMED and the Northern Caribbean University Department of Natural and ...
(Date:4/30/2016)... ... ... is a challenge for all of us, but there are things we can do to improve ... “Research is showing more and more that there are simple, yet important steps that can be ... Top priorities Dr. Kohli’s recommends for her patients include;, , exercise ...
(Date:4/29/2016)... ... April 30, 2016 , ... World Patent Marketing ... Up Springboard, an automotive invention that improves the storage features of a pick ... billion," says Scott Cooper, CEO and Creative Director of World Patent Marketing. "Over ...
Breaking Medicine News(10 mins):
(Date:4/29/2016)... , April 29, 2016 ... Directeur Financier Sanofi, leader ... publie ses résultats pour le premier ... Groupe, Jérôme Contamine, commente les résultats ... les perspectives pour le reste de ...
(Date:4/28/2016)...  While Abbott,s announced purchase of St. Jude ... and stent business, healthcare research firm Kalorama Information ... into patient monitoring.  Kalorama said that patient monitoring ... with double-digit growth expected the next 5 years, ... Patient Monitoring . Abbott Laboratories agreed to ...
(Date:4/28/2016)... NEW YORK , April 28, 2016  The ... reached 275 million dollars, according to Kalorama Information and ... includes typing, immunoassays and nucleic acid testing.  The healthcare ... had made progress in developing blood collection stations and ... was made in Kalorama Information,s report, Blood ...
Breaking Medicine Technology: