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Video: 'Sounds of Pertussis' Campaign Urges Adults to Take Action During National Immunization Awareness Month
Date:8/20/2009

from some of these and other vaccine-preventable diseases, including pertussis.

Sounds of Pertussis

The "Sounds of Pertussis" campaign includes specific elements designed to reach the Hispanic population, which is the fastest growing and largest minority in the U.S. All of the PSAs have been created in both English and Spanish, and the campaign also includes a four-part radio novela that will air on Spanish-language radio stations throughout the country.

In addition to educational brochures, the campaign includes components to directly engage parents in helping to educate their friends and families about pertussis prevention for themselves and the babies in their lives. These components include a recorded telephone message and e-mails featuring Jennifer Lopez available for sharing on the campaign Web site. The video PSA is also available online for downloading and sharing.

Parents and other caregivers can learn more about pertussis, hear the sound of pertussis, send "Sounds of Pertussis" e-mails to friends and family and view the PSAs by visiting www.SoundsofPertussis.com.

About March of Dimes

The March of Dimes is the leading organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit www.marchofdimes.com or www.nacersano.org.

March of Dimes and Sanofi Pasteur are working together on "Sounds of Pertussis" to help protect the health and
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SOURCE March of Dimes; Sanofi Pasteur Inc.
Copyright©2009 PR Newswire.
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