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Video: Rubber Hits the Road as Trojan(R) Campaigns for Sexual Health in America to Evolve
Date:4/8/2008

Condom Maker Launches Nationwide Bus and Concert Tour During STI Awareness

Month

PRINCETON, N.J., April 8, 2008 /PRNewswire/ -- Starting today in Atlanta, the Trojan Evolve tour will travel across the U.S. raising awareness regarding the poor state of sexual health in America and urging Americans to petition for change. The fact is, this is not a sexually healthy nation, and the Evolve tour is designed to address this head on by inspiring a positive sexual health movement and empowering Americans to change behaviors and opinions about carrying and using condoms.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/trojan/32652/

With primetime network television restrictions on condom advertising still in effect, the multi-faceted grassroots effort, which includes a 40-foot long interactive bus and 40-foot wide IMAX-style rollercoaster ride, kicks off its nationwide tour in the hometown of the U.S. Centers for Disease Control and Prevention (CDC) on the campus of Georgia Institute of Technology.

Evolve Yourself, Involve Yourself

Both tours will crisscross America through November 2008 inviting people to evolve, by personally pledging to use a condom every time and advocating for comprehensive sexual education in schools by signing the Trojan Evolve Petition. Along the bus tour route, participants can also encourage friends to continue or change sexual health behaviors by recording video testimonials, which will be posted to the Trojan Evolve Web site, http://www.trojancondoms.com .

"Trojan Evolve is a call to action," says Jim Daniels, Vice President of Marketing for Church & Dwight Co Inc. "We're quite literally going city to city asking Americans to pledge to use a condom every time, sign a petition for change and help turn the ti
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SOURCE TROJAN Brand Condoms
Copyright©2008 PR Newswire.
All rights reserved

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