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Video: Rubber Hits the Road as Trojan(R) Campaigns for Sexual Health in America to Evolve
Date:4/8/2008

Condom Maker Launches Nationwide Bus and Concert Tour During STI Awareness

Month

PRINCETON, N.J., April 8, 2008 /PRNewswire/ -- Starting today in Atlanta, the Trojan Evolve tour will travel across the U.S. raising awareness regarding the poor state of sexual health in America and urging Americans to petition for change. The fact is, this is not a sexually healthy nation, and the Evolve tour is designed to address this head on by inspiring a positive sexual health movement and empowering Americans to change behaviors and opinions about carrying and using condoms.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/trojan/32652/

With primetime network television restrictions on condom advertising still in effect, the multi-faceted grassroots effort, which includes a 40-foot long interactive bus and 40-foot wide IMAX-style rollercoaster ride, kicks off its nationwide tour in the hometown of the U.S. Centers for Disease Control and Prevention (CDC) on the campus of Georgia Institute of Technology.

Evolve Yourself, Involve Yourself

Both tours will crisscross America through November 2008 inviting people to evolve, by personally pledging to use a condom every time and advocating for comprehensive sexual education in schools by signing the Trojan Evolve Petition. Along the bus tour route, participants can also encourage friends to continue or change sexual health behaviors by recording video testimonials, which will be posted to the Trojan Evolve Web site, http://www.trojancondoms.com .

"Trojan Evolve is a call to action," says Jim Daniels, Vice President of Marketing for Church & Dwight Co Inc. "We're quite literally going city to city asking Americans to pledge to use a condom every time, sign a petition for change and help turn the tide on the unhealthy state of sexual health in this country." All Americans will be able to follow the tour's progress, and become a part of the movement by taking the personal pledge and signing the Trojan Evolve Petition virtually at the Trojan Web site, which also includes important links to third-party sexual health resources.

America Is Not a Sexually Healthy Nation

The Trojan Evolve Tour launches in the wake of newly released CDC statistics indicating that one in four teen girls has a sexually transmitted infection (STI)(I), and syphilis, gonorrhea and Chlamydia, continue to rise in the general public.(II) This is in addition to the 65 million Americans already living with an incurable STI.(III)

And for the first time in fourteen years, rates of unintended teenage pregnancy are growing, contributing to the over three million unplanned pregnancies occurring each year.(IV) Yet, only about one in four sex acts among singles involves a condom, resulting in over a billion acts of unprotected sex each year.(V)

"The Trojan Evolve tour is critical and timely," said Dr. M. Joycelyn Elders, former U.S. surgeon general and current advisor to the maker of Trojan brand condoms. "The problem is clearly not due to a lack of resources. Ninety percent of American households want comprehensive sex education, yet the government has spent over a billion dollars on only abstinence education, which according to its own studies is ineffective."

ABOUT TROJAN

TROJAN(R) Brand Condoms are America's #1 condom and have been trusted for nearly 90 years. TROJAN(R) brand latex condoms are made from premium quality latex. If used properly latex condoms will help to reduce the risk of transmission of HIV infection (AIDS) and many other sexually transmitted diseases. When used properly condoms are highly effective against pregnancy. Each condom is electronically tested to help ensure reliability. There are over 29 varieties of TROJAN(R) Brand Condoms. More Americans trust the TROJAN(R) brand than any other condom.

Contact:

Michael Bruno

Edelman

212-704-8232

michael.bruno@edelman.com

Nyla Saleh

Edelman

212-704-8101

nyla.saleh@edelman.com

(I) "Prevalence of Sexually Transmitted Infections and Bacterial Vaginosis among Female Adolescents in the United States: Data from the National Health and Nutritional Examination Survey (NHANES) 2003-2004." Department of Health and Human Services, Centers for Disease Control and Prevention. Accessed at http://www.cdc.gov/STDConference/2008/media/summaries-11march2008.htm#tues1

(II) "Trends in Reportable Sexually Transmitted Diseases in the United States, 2006." Department of Health and Human Services, Centers for Disease Control and Prevention. Accessed at http://www.cdc.gov/STD/STATS/pdf/trends2006.pdf .

(III) "Trends in Reportable Sexually Transmitted Diseases in the United States, 2006."

(IV) U.S. Teenage Pregnancy Statistics: National and State Trends and Trends by Ethnicity. The Guttmacher Institute, New York, September 2006. Available at: http://www.guttmacher.org/pubs/2006/09/12/USTPstats.pdf . Finer LF, Henshaw SK.

(V) Research Triangle Institute, 2002; data on file


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SOURCE TROJAN Brand Condoms
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