The partnership, with its tagline, "Happily Healthy," will provide new and expecting mothers access to a wealth of resources including print, online and multimedia interactions in both English and Spanish-languages, all centered on "fun."
The first collaboration between Baby Looney Tunes and Dra. Aliza is Healthy, Fit and Fun, a whimsical story book featuring customized character art and illustrations with useful tips, in English and Spanish, for mothers on how to keep their little ones safe and healthy.
Dra. Aliza's recently launched website, VidaySalud.com, will provide Spanish-speaking mothers a variety of informational and interactive learning opportunities on a branded landing page. The site will feature instructional video tips, downloadable wallpapers, screensavers, stickers, and quizzes on health and nutrition for babies, all featuring the lovable Baby Looney Tunes characters. Also featured will be news, future event information, photos, videos, games and blogs.
Momlogic.com, the ultimate destination and online community for moms, will host the English-language content, information and resources. The site will also feature a weekly Q&A where Dra. Aliza will answer readers' questions, and weekly promotions on its Family and Diet and Health channel pages. Momlogic.com's commitment to providing topical stories, educational resources, breaking news and interactive opportunities for mothers will be an ideal location for these fun and informative resources and will enable both mothers and their babies to grow in knowledge and in health.
The partnership was celebrated publicly today during a community celebration at Plaza Mexico, a retail and cultural center in Los Angeles. The event kicked off with an announc
|SOURCE Warner Bros Consumer Products|
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