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Video: PowerBar Unveils New Global Website Connecting Sports Communities
Date:11/20/2008

tion to the 17 sport-specific communities consumers can join, there are also eight additional platforms: Ironman, Fitness, Team Elite, Coaches, Race Directors, Event Promoters, Team in Training, and Dietitians. These communities provide users interested in training or nutrition at any level with centralized locations to find expert resources, insider advice and tools using the latest interactive technology. For example, coaches can log in and download printable playbooks and handouts for proper sports nutrition in tennis, basketball, soccer, football and swimming. Athletes and teams can be invited to join the community and share nutrition and training tips.

PowerCoach(TM)

Using PowerCoach(TM) users can create their own athlete-endorsed training program with nutritional plans to prepare for an upcoming event or fitness goal. During the program consumers will receive daily email workout reminders, calculate daily nutritional requirements and monitor their progress with training logs.

PowerBar(R) Expert Panel

PowerBar.com users also have access to the PowerBar(R) Expert Panel for advice and information on the latest in sports nutrition and training. Comprised of leading sports dietitians, researchers, trainers and sports medicine practitioners, the PowerBar Expert Panel advises PowerBar and the sports community on the development of educational programs and materials that relate to sports nutrition and training. The panel also provides expert perspective during professional athlete panels at sporting events throughout the country. All members of the panel share a passion for sports nutrition and a commitment to helping athletes perform at their best.

Global Reach

Consumers can now access the new PowerBar.com site in the U.S. and PowerBar will launch the new online presence in other countr
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