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Video: PowerBar Unveils New Global Website Connecting Sports Communities
Date:11/20/2008

- New online destination featuring personalized nutrition and training programs, sport-specific articles, elite athlete videos and blogs -

GLENDALE, Calif., Nov. 20 /PRNewswire/ --PowerBar, Inc., the company that pioneered the energy bar category over 25 years ago, today launched the new PowerBar Web site. A comprehensive online destination for sports nutrition and training information, the new site also serves as a global communication tool for athletes and experts to engage and share experiences through user-generated content. Visit www.powerbar.com/launch.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/powerbar/35982/

Visitors can create a customized "My Performance" homepage complete with its own unique URL address and outfitted with information important to their personal sport interests, such as personalized training programs, sports nutrition articles, expert Q&A and tips from world champion athletes in that discipline. There are 17 sport communities to choose from including cycling, running, soccer, basketball, football and racquet sports. Each community features a leader who maintains a blog and event schedule and shares articles relevant to their sport.

"The new PowerBar.com is truly a global community where users can network with athletes and experts, find a training partner or just talk about sports in general," states Todd Manion, head of communities and conversations at PowerBar. "This new site is a way to get inspired and stay inspired about fitness, training and sports and it also gives consumers a voice in the process."

Features of this innovative new online sports nutrition and training platform include:

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SOURCE PowerBar
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