Navigation Links
Video: PowerBar Unveils New Global Website Connecting Sports Communities

- New online destination featuring personalized nutrition and training programs, sport-specific articles, elite athlete videos and blogs -

GLENDALE, Calif., Nov. 20 /PRNewswire/ --PowerBar, Inc., the company that pioneered the energy bar category over 25 years ago, today launched the new PowerBar Web site. A comprehensive online destination for sports nutrition and training information, the new site also serves as a global communication tool for athletes and experts to engage and share experiences through user-generated content. Visit

To view the Multimedia News Release, go to:

Visitors can create a customized "My Performance" homepage complete with its own unique URL address and outfitted with information important to their personal sport interests, such as personalized training programs, sports nutrition articles, expert Q&A and tips from world champion athletes in that discipline. There are 17 sport communities to choose from including cycling, running, soccer, basketball, football and racquet sports. Each community features a leader who maintains a blog and event schedule and shares articles relevant to their sport.

"The new is truly a global community where users can network with athletes and experts, find a training partner or just talk about sports in general," states Todd Manion, head of communities and conversations at PowerBar. "This new site is a way to get inspired and stay inspired about fitness, training and sports and it also gives consumers a voice in the process."

Features of this innovative new online sports nutrition and training platform include:


In addition to the 17 sport-specific communities consumers can join, there are also eight additional platforms: Ironman, Fitness, Team Elite, Coaches, Race Directors, Event Promoters, Team in Training, and Dietitians. These communities provide users interested in training or nutrition at any level with centralized locations to find expert resources, insider advice and tools using the latest interactive technology. For example, coaches can log in and download printable playbooks and handouts for proper sports nutrition in tennis, basketball, soccer, football and swimming. Athletes and teams can be invited to join the community and share nutrition and training tips.


Using PowerCoach(TM) users can create their own athlete-endorsed training program with nutritional plans to prepare for an upcoming event or fitness goal. During the program consumers will receive daily email workout reminders, calculate daily nutritional requirements and monitor their progress with training logs.

PowerBar(R) Expert Panel users also have access to the PowerBar(R) Expert Panel for advice and information on the latest in sports nutrition and training. Comprised of leading sports dietitians, researchers, trainers and sports medicine practitioners, the PowerBar Expert Panel advises PowerBar and the sports community on the development of educational programs and materials that relate to sports nutrition and training. The panel also provides expert perspective during professional athlete panels at sporting events throughout the country. All members of the panel share a passion for sports nutrition and a commitment to helping athletes perform at their best.

Global Reach

Consumers can now access the new site in the U.S. and PowerBar will launch the new online presence in other countries such as Germany and Canada in the near future. As the global community begins to join, users will have the ability to interact with other like-minded athletes and experts to share their insights and knowledge across the globe, and gain a better understanding of sports nutrition and training on an international level.


SpiralFrog (, the free and legal download music experience, is the music partner behind PowerBar's new online program. Once consumers register for a specific activity, they can choose from 12 free play lists dedicated to different sports. From running to hiking to bicycling, SpiralFrog has made it easy for sporting enthusiasts to enjoy their workouts with pre-made play lists or they can create their own from the catalog of three million free songs.

And Much More

  • Hot tips from world champion athletes
  • Interactive tools to help train and fuel for maximum effectiveness
  • Watch videos and read stories from worldwide events sponsored by PowerBar
  • PowerBar Widget -- get the latest sports nutrition advice and innovations delivered directly to the desktop or social network


PowerBar is committed to helping enhance the performance of active individuals by providing cutting-edge nutritional products and sound sports nutrition information. Backed by decades of sports nutrition experience, PowerBar's product line includes a full spectrum of great-tasting food and beverage options developed to meet the nutrition and energy needs of all athletic levels from recreational to endurance. PowerBar proudly fuels world-class athletes including eight-time 2008 Olympic gold medal winner, Michael Phelps, Meb Keflezighi and Allyson Felix, and sponsors premier organizations and events including a global Ironman partnership, the Leukemia & Lymphoma Society's Team In Training program, and the Chicago, Boston and ING New York City Marathons. PowerBar is owned by Nestle SA.

    Bethany Mousseau
    Carmichael Lynch Spong

Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Video: Nutrition Comes to NASCAR
2. Video: Circulatory Care of New Jersey
3. Video: GEN Video Hits Home with Web Audience
4. Video: Beyond the Red Door: Gildas Club Worldwide and DKNY Host Successful Benefit Event
5. Video: Food Expert B. Smith to Provide Healthy Menu Makeovers
6. Video: New FDA-Approved Sun Protectant Saves Skin All Year Round
7. Video: Kyphon Supports World Osteoporosis Day on October 20, 2007 to Raise Awareness of Osteoporosis and Spinal Fracture Risk
8. Video: Trinity Mother Frances Neurosurgeon First in Region to Remove Brain Tumor Using Unique Surgical Procedure
9. Video: Holiday Safety Is Important
10. Video: Grin Big With an Award-Winning Smile
11. Video: BSP Pharma Inc. Announces Groundbreaking Findings from The Australian Centre for Complementary Medicine Education and Research Joint Health Clinical Study
Post Your Comments:
(Date:11/27/2015)... ... , ... Lizzie’s Lice Pickers just announced a special promotion that will run ... purchase of lice treatment product. In addition, customers will receive a complimentary head Check ... lice is a sure way to ruin the holidays, so we encourage all of ...
(Date:11/27/2015)... ... 27, 2015 , ... Consistent with the Radiology Business ... Better Radiology Marketing Programs meeting will showcase some of the best 2015 ... Caesars Palace in Las Vegas with a pre-conference session on a collaborative approach ...
(Date:11/27/2015)... (PRWEB) , ... November 27, 2015 , ... ... Health-E-minds, an innovative online platform for mental health and wellness consultation, has collaborated ... This partnership will bridge the knowledge gap experienced by parents and bring advice ...
(Date:11/27/2015)... Francisco, California (PRWEB) , ... November 27, 2015 , ... ... Janis Joplin Ann Arbor Michigan boxing style concert posters. This is one of Joplin's ... at the Canterbury House at the University of Michigan in Ann Arbor. The According ...
(Date:11/26/2015)... ... November 26, 2015 , ... CognisantMD and Cambridge ... imaging in the Waterloo region. Using the Ocean Platform, family physicians can now ... their electronic medical record (EMR) without the need for redundant patient entry or ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... , Países Bajos, November 26, 2015 ... terapia fotodinámica de Bremachlorin para el cáncer avanzado. ... inmunoterapia con la terapia fotodinámica de Bremachlorin para el ... nuevo enfoque combina la inmunoterapia con la terapia fotodinámica ... Clinical Cancer Research . --> Clinical ...
(Date:11/26/2015)... Nov. 26, 2015 Research and Markets ( ... Cardiac Pacemaker Market Outlook to 2019 - Rise in Cardiac ... " report to their offering. ... Boston scientific and others. --> ... Medtronic, Biotronik, Boston scientific and others. ...
(Date:11/26/2015)... , November 26, 2015 ... of the "2016 Future Horizons and ... Abuse Testing Market: Supplier Shares, Country Segment ... to their offering. --> ... "2016 Future Horizons and Growth Strategies ...
Breaking Medicine Technology: