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Video: Plan for Long Term Care Before the Crisis Hits
Date:6/3/2009

"Let's Talk" Helps Families Deal with Potential Long-Term Care Needs; Economic uncertainty and increased longevity add urgency

RICHMOND, Va., June 3 /PRNewswire-FirstCall/ -- As people prepare to live longer in retirement than past generations, and the economy crushes more nest eggs, planning for long term care has never been more critical. However, many people avoid bringing up the topic with their parents and other aging family members, primarily because of a reluctance to accept what may be inevitable, misconceptions about the costs of long term care and who will cover those costs or uncertainty about what to say and when to say it.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090603/NY26909 )

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/genworthfinancial/38705/

To help families plan and have the right conversations at the right time, Genworth Financial has created the "Let's Talk" national campaign, designed to provide families with the right resources, education and motivation to have productive conversations and successfully plan for long term care needs. The centerpiece of the campaign is an interactive Web site (www.caringtalk.com) , featuring downloadable long term care information including ways to break the ice with family members, guidance from experts, helpful do's and don'ts and advice from people who have already been down this path.

"With costs on the rise, planning for long-term care is a necessity for nearly every family," said Colleen Goldhammer, senior vice presi
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SOURCE Genworth Financial, Inc.
Copyright©2009 PR Newswire.
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