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Video: Phoenix Suns' Amare Stoudemire Kicks Off Program to Encourage Teens to 'Wake Up' and Go to School
Date:4/16/2008

et="_new">http://www.BoostUp.org to send a wake-up call.

"We are very excited to kick off this new program on behalf of the Boost campaign. Amare is a very positive role model and his words of encouragement will have a great impact on getting teens to wake up and go to school," according to Peggy Conlon, President and CEO of The Advertising Council.

The Boost "Class of 08" students featured in the campaign have received a total of 15,200 boosts to date. Additionally, the website has received 426,000 visitors. This month, Students Against Destructive Decisions (SADD) and the National Organizations for Youth Safety (NOYS) will be helping raise awareness by extending the reach of the messages to their members nationwide.

"The Boost campaign is not about us talking to teens, but about helping teens talk to each other," said Chris D'Rozario, Executive Creative Director at JWT. "Whether through BoostUp.org or through this new mobile program with Amare, it's all about giving kids the tools to communicate and support each other when they need it most."

The "Boost" campaign is an extension of the Ad Council's and the U.S. Army's ongoing high school dropout prevention initiative. Since its launch in November 2000, the campaign has received over $400 million in donated time and space from the media and it is frequently ranked among the top ten supported Ad Council campaigns.

U.S. Army

Education is a top-priority public service issue for the US Army. In 2000, they partnered with the Ad Council to start "Operation Graduation." This was a national campaign to motivate and encourage students to graduate high school. In 2006, the Ad Council and the US Army launched Boost, a new approach to this dropout prevention campaign. Boost encourages teens to talk to their friends about staying in school, while providing their parents with tools and advice. All in an effort to give our teens the community of support they need to tackle one of the
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SOURCE The Advertising Council
Copyright©2008 PR Newswire.
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