Video: Phoenix Suns' Amare Stoudemire Kicks Off Program to Encourage Teens to 'Wake Up' and Go...(rt of hiscommitment to providing educati...),Health

Date:4/16/2008

rt of his commitment to providing educational opportunities for children and teens throughout the country. Stoudemire is actively involved with giving back to youth in need through his Each 1, Teach 1 Foundation, which revolves around the concept that each person should be given the opportunity to education and aid, while also being responsible to come to the help of peers in need. To learn more, visit http://www.amarestoudemire.com.

"This Boost Up campaign was so innovative that I knew I had to get involved," said Amare Stoudemire. "Because I've dedicated myself to helping youth in need and love using cutting-edge technology, recording ringtones and wake-up calls for kids in danger of dropping out was right up my alley. I had a great time with it, and I look forward to seeing how these messages can help keep the kids in school."

The national "Boost" campaign features the stories of ten students, the "Class of 08," documenting their struggles to stay in high school and urges audiences to provide support, or a "boost," for all teens nationwide. The campaign includes TV, radio, outdoor and Web public service ads (including Spanish ads), which encourage both parents and peers to visit http://www.BoostUp.org to provide a boost to the Class of '08 and all teens in their lives who are struggling to stay in school.

The campaign also leverages the leading social networking websites and user-generated content sites (i.e. YouTube, Facebook, and MySpace), to provide "boost" opportunities. The digital strategies enable users to give their friends a virtual message of encouragement. BoostUp.org functions as a hub by aggregating and monitoring the support, as well as hosting relevant information for teens and parents. The wake-up calls will be featured on all of the online components, encouraging visitors to go to '/>"/>

SOURCE The Advertising Council Copyright©2008 PR Newswire. All rights reserved

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