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Video: Pampers Together with Actress Salma Hayek Helps UNICEF Move Closer Toward Goal of Eliminating Deadly Tetanus Through Global 'One Pack = One Vaccine' Campaign
Date:2/5/2009

o fund one tetanus vaccine(1) to help UNICEF protect a pregnant woman, or woman of child-bearing age, in the developing world against the disease. Funds raised from the "One Pack = One Vaccine" campaign will support UNICEF's efforts to eliminate MNT, a preventable disease that claims the lives of approximately 128,000 infants and up to 30,000 mothers in less industrialized nations each year -- that's approximately one newborn death every four minutes.

In developing countries where women often give birth at home in sometimes unsanitary conditions, they and their newborn babies are at risk of contracting tetanus -- tetanus spores can pass through the umbilical cord when cut, infecting both mother and baby. The disease rages through newborns within days of exposure to the bacteria and almost always leads to a quick and painful death. However, tetanus is preventable with a series of low-cost tetanus vaccines.

As global spokesperson for the "One Pack = One Vaccine" campaign, Salma Hayek traveled to the African nation of Sierra Leone with UNICEF and Pampers to witness firsthand the impact of the effects of MNT. During her trip, Hayek met with local UNICEF representatives to discuss the impact of the campaign, visiting health clinics and traveling to a rural village to observe women receiving tetanus vaccines. With the support of partners like Pampers, Sierra Leone has made great progress in the fight against MNT, and is currently one of the countries targeted to achieve tetanus elimination by the end of 2009.

"When I traveled to Sierra Leone, I was faced with the devastation of tetanus," said Hayek. "Witnessing the death of a newborn was unbearable. No mother should have to endure the loss of a child. No one should die of tetanus when prevention is so easy. With the purchase of specially-marked packages of Pampers diapers and wipes, we can help make a difference in saving lives. I witnessed, firsthand, how Pampe
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SOURCE Procter & Gamble
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