Richard Simmons Kicks-Off National Sampling Initiative with a Cranergy(TM)
Fuel Station in NYC's Penn Station
LAKEVILLE-MIDDLEBORO, Mass., May 15 /PRNewswire/ -- Ocean Spray today
announces its campaign to energize the country and lift people from
America's other energy crisis. With hectic, busy lifestyles, many Americans
are experiencing an energy shortage. While masters at multi-tasking, most
people need an extra boost to keep them on the go. As such, starting this
month, the company will offer more than half a million free samples
nationwide of its new Cranergy(TM) Energy Juice Drink -- which
reinvigorates the body with natural energizers.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/oceanspray/33008/
The effort will commence with the dynamic Richard Simmons, who will appear at the Cranergy(TM) Fuel Station that is being created in New York City's Penn Station on May 15, 2008. New York commuters can stop by to meet the fitness guru and fuel-up on natural energy at a life-size human filling station. The Cranergy(TM) Fuel Station attendants will pump over 35,000 samples from 7:00 a.m. to 6:00 p.m., and Richard will be available to meet visitors and provide invigorating tips and advice from 12:00 p.m. to 2:00 p.m.
To coincide with the New York event, Ocean Spray is offering online coupons for Cranergy(TM) at http://www.cranergy.com . Also beginning in May, Ocean Spray will provide samples of Cranergy(TM) in select Wal-Mart, Sam's Club, Stop & Shop, Giant Foods and other participating stores across the country.
With the launch of its new Cranergy(TM) Energy Juice Drink, Ocean Spray is devoted to reenergizing busy Americans with a source of energy they can feel good about, providing a natural lift with an even-energy feel.
Ocean Spray's(R) Cranergy(TM) is made with real fruit juice and clinically shown to improve alertness and make people feel less tired(1). With green tea extract, which is a natural source of caffeine; five B-vitamins, which support healthy energy production; and vitamin C, which can help boost immunity, Cranergy(TM) outpaces traditional energy drinks. Cranberries and green tea also contain antioxidants that help the body fight free radicals.
Available in two flavors -- Cranberry Lift and Raspberry Cranberry Lift -- Cranergy(TM) contains only 35 calories per eight-ounce serving. That's 50 percent fewer calories than other leading energy drinks, since it is sweetened with Splenda(R) Brand Sweetener.
Ocean Spray is an agricultural cooperative owned by more than 600 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 50 Florida grapefruit growers. Ocean Spray was formed over 75 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America's leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2007 earnings of roughly $1.7 billion.
(1) According to research conducted by Provident Clinical Research &
|SOURCE Ocean Spray|
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