Video: Nutrition Comes to NASCAR(Everysingle- serve snack has fewer than ...),Health

Date:9/1/2007

Every single- serve snack has fewer than 150 calories. Each snack has less than 35% of calories from fat, less than 10% of calories from saturated fat and less than 35% sugar by weight. This meets one of the most stringent nutrition guidelines, called "35:10:35", which has been endorsed by leading health experts. All of the snacks are labeled with 0 grams trans-fat, and fortified with essential vitamins and minerals, such as calcium, vitamin D and B- vitamins. And they taste great - the students find that most impressive.

To create Generation Max(TM), Mars relied on its foundation of strong nutritional science. "We're proud to be the first company to design and bring to market a new line of nutritious snacks just for school vending machines, and the response has been tremendous," said Debo Mukherjee, vice president of marketing for Mars Health & Nutrition. "Schools are stretched to find products that meet today's strict guidelines and that the students will like. The face of school nutrition is changing and our research shows that Generation Max can deliver on taste and nutrition."

In time for the 2007-2008 school year, Generation Max(TM) is available nationwide through vending operators. The new line, priced in line with other vended snacks, consists of ten products: Snickers(R) Cookies, Snickers(R) Clusters, M&M'S(R) Cookies, Twix(R) Clusters, 3Musketeers (R) Chocolate Brownie Bars, 3Musketeers(R) S'Mores Brownie Bars, 3Musketeers(R) Chocolate Strawberry Brownie Bars, Combos(R) Pizza Crackers, Combos(R) Hot 'n Spicy Crackers and Combos (R) Ranch Pretzels.

School representatives can call Mars Snackfood US Vending at 1-800-382- VEND.

About Mars US:

Mars US is the United States food, snack and pet care operations of Mars, Incorporated, one of the world's leading food manufacturers. With more than $7 billion in annual sales in the U.S., the combined food, snack and pet care segments are a symbol of excellence for quality brands. Headquar
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SOURCE Mars US Copyright©2007 PR Newswire. All rights reserved

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