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Mars, Incorporated debuts Generation Max(TM) as students start back to

school and driver Rudd celebrates 900th career start

HACKETTSTOWN, N.J., Sept. 1 /PRNewswire/ -- Prolific NASCAR driver Ricky Rudd celebrates his 900th career start at the California Speedway on Sept. 2nd - a milestone achieved by just one other driver in this beloved sport. For this race, Rudd's #88 Snickers(R) Ford Fusion will be outfitted with a new brand - Generation Max(R) - a groundbreaking line of snacks from Mars, Incorporated that will drive a major shift in school snacking this 2007-2008 school year.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070901/CLSA001 )

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/elevationgroup/29492/

Generation Max(TM) welcomes students back to school

Today's students face incredible demands during the weekday from academics, extracurricular activities and sports. School vending machines are often the only source of extra fuel for the extended school day. Seventy-four percent of middle schools and 98% of high schools have vending machines, canteens or snack bars where students can purchase food or beverages(1). School districts are seeking lower sugar, lower fat, high-nutrition fare to serve in schools, including vending machines.

A challenge was presented: make great tasting, nutritious snacks, so good in fact that students might not even know they are better for them. Mars, Incorporated delivers this for the 2007 - 2008 school year with Generation Max(R), a line of ten snacks ranging from brownie bars to pizza crackers, with the great flavors of favorite Mars brands such as Snickers(R), 3 Musketeers(R), Combos(R), Twix(R) and M&M'S(R).

The Stats

Just like Rudd, Generation Max(TM) has impressive numbers.
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