Navigation Links
Video: Nutrition Comes to NASCAR
Date:9/1/2007

Mars, Incorporated debuts Generation Max(TM) as students start back to

school and driver Rudd celebrates 900th career start

HACKETTSTOWN, N.J., Sept. 1 /PRNewswire/ -- Prolific NASCAR driver Ricky Rudd celebrates his 900th career start at the California Speedway on Sept. 2nd - a milestone achieved by just one other driver in this beloved sport. For this race, Rudd's #88 Snickers(R) Ford Fusion will be outfitted with a new brand - Generation Max(R) - a groundbreaking line of snacks from Mars, Incorporated that will drive a major shift in school snacking this 2007-2008 school year.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070901/CLSA001 )

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/elevationgroup/29492/

Generation Max(TM) welcomes students back to school

Today's students face incredible demands during the weekday from academics, extracurricular activities and sports. School vending machines are often the only source of extra fuel for the extended school day. Seventy-four percent of middle schools and 98% of high schools have vending machines, canteens or snack bars where students can purchase food or beverages(1). School districts are seeking lower sugar, lower fat, high-nutrition fare to serve in schools, including vending machines.

A challenge was presented: make great tasting, nutritious snacks, so good in fact that students might not even know they are better for them. Mars, Incorporated delivers this for the 2007 - 2008 school year with Generation Max(R), a line of ten snacks ranging from brownie bars to pizza crackers, with the great flavors of favorite Mars brands such as Snickers(R), 3 Musketeers(R), Combos(R), Twix(R) and M&M'S(R).

The Stats

Just like Rudd, Generation Max(TM) has impressive numbers. Every single- serve snack has fewer than 150 calories. Each snack has less than 35% of calories from fat, less than 10% of calories from saturated fat and less than 35% sugar by weight. This meets one of the most stringent nutrition guidelines, called "35:10:35", which has been endorsed by leading health experts. All of the snacks are labeled with 0 grams trans-fat, and fortified with essential vitamins and minerals, such as calcium, vitamin D and B- vitamins. And they taste great - the students find that most impressive.

To create Generation Max(TM), Mars relied on its foundation of strong nutritional science. "We're proud to be the first company to design and bring to market a new line of nutritious snacks just for school vending machines, and the response has been tremendous," said Debo Mukherjee, vice president of marketing for Mars Health & Nutrition. "Schools are stretched to find products that meet today's strict guidelines and that the students will like. The face of school nutrition is changing and our research shows that Generation Max can deliver on taste and nutrition."

In time for the 2007-2008 school year, Generation Max(TM) is available nationwide through vending operators. The new line, priced in line with other vended snacks, consists of ten products: Snickers(R) Cookies, Snickers(R) Clusters, M&M'S(R) Cookies, Twix(R) Clusters, 3Musketeers (R) Chocolate Brownie Bars, 3Musketeers(R) S'Mores Brownie Bars, 3Musketeers(R) Chocolate Strawberry Brownie Bars, Combos(R) Pizza Crackers, Combos(R) Hot 'n Spicy Crackers and Combos (R) Ranch Pretzels.

School representatives can call Mars Snackfood US Vending at 1-800-382- VEND.

About Mars US:

Mars US is the United States food, snack and pet care operations of Mars, Incorporated, one of the world's leading food manufacturers. With more than $7 billion in annual sales in the U.S., the combined food, snack and pet care segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, New Jersey, Mars US employs more than 9,000 associates in the United States, with 52 facilities nationwide. The company owns some of the world's favorite brands, including M&M'S(R) Brand, Snickers(R) Brand, Uncle Ben's(R) Brand, Pedigree(R) Brand Food for Dogs, and Whiskas(R) Brand Food for Cats.

(1) CDC School Health Policy and Programs Study (SHPPS) 2000


'/>"/>
SOURCE Mars US
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Heart disease in the newborn is related to maternal malnutrition
2. Early puberty linked to nutrition
3. Malnutrition And Obesity Goes Hand In Hand
4. Healthy snacks improve nutrition of kids
5. More Importance To Be Given To Prenatal Nutrition
6. Help teenagers eat healthy by giving nutritional information along with food.
7. Ethiopian Children Face Threat From Malnutrition
8. Nutrition Guide For Diabetic Nephropathy
9. Vitamin filled nutrition candy for School children
10. Weight-Loss Medication Evaluated By Nutrition Expert
11. Lung Cancer: Nutritional Intervention Comes To The Rescue
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... IL (PRWEB) , ... October 13, 2017 , ... ... which established the certification process to promote standards of excellence for the field ... Symposium, scheduled for March 22 – 25, 2018 in Orlando, Florida at the ...
(Date:10/13/2017)... , ... October 13, 2017 , ... Many families have ... many long-term care insurance companies have a waiver for care if the client has ... period, when the family pays for care, is often waived, so the benefits from ...
(Date:10/13/2017)... ... 13, 2017 , ... Talented host, actor Rob Lowe, is ... a new episode of "Success Files," which is an award-winning educational program broadcasted ... each subject in-depth with passion and integrity. , Sciatica occurs when the sciatic ...
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... ... are now treating sleep apnea using cutting-edge Oventus O2Vent technology. As ... serious sleep disorder characterized by frequent cessation in breathing. Oral appliances can offer ...
(Date:10/12/2017)... ... ... Asante, a nationally recognized health system in southern Oregon, ... health joint venture through an agreement, effective October 1, 2017, to create AccentCare ... company with Asante, delivering clinically integrated care, for the past eight years. This ...
Breaking Medicine News(10 mins):
(Date:10/12/2017)... --  Divoti USA will engrave and process all ... the latest FDA requirements, which stipulates new criteria regarding medical device ... of Medical ID jewelry such as Medical ID Bracelets, can rest ... terms of the new FDA requirements . ... Divoti offers this dark mark fiber laser engraving ...
(Date:10/11/2017)... , Oct. 11, 2017  BioPharmX Corporation (NYSE ... team that developed an innovative way to use nonlinear ... the delivery of new drugs. ... Clinical Dermatology Conference will show how researchers from BioPharmX ... Harvard Medical School used a suite of imaging techniques ...
(Date:10/11/2017)... 11, 2017  True Health, a leader in ... effort during National Breast Cancer Awareness month to ... Research recently ... that more than 10 million American women are ... BRCA1 or BRCA2 and have not had testing. These ...
Breaking Medicine Technology: