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Video: Novalar Announces the Launch of OraVerse(TM) the First Dental Anesthesia Reversal Agent
Date:2/27/2009

CHICAGO, Feb. 27 /PRNewswire/ -- Novalar Pharmaceuticals, Inc., a dental specialty pharmaceutical company today announced the launch of OraVerse(TM), the company's premier dental pharmaceutical product. OraVerse is the first and only local anesthesia reversal agent that accelerates the return to normal sensation and function for patients who want to avoid the unwanted and unnecessary lingering soft tissue anesthesia following routine dental procedures in which a local anesthetic containing a vasoconstrictor was used. The first-in-class product was officially unveiled at the 144th Chicago Dental Society Midwinter Meeting being held at McCormick Place from February 26 - March 1, 2009.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/oraverse/37276/

"How to address soft tissue numbness is one of the most commonly asked questions in dentistry. OraVerse is the first solution of its kind that dentists can use to finally answer this question," stated Dr. Stanley Malamed, Professor of Anesthesia & Medicine at the University of Southern California School of Dentistry. "OraVerse will provide dentists with a convenient alternative for completing routine dental procedures that allows patients to comfortably return to their daily routine."

To support the commercialization of OraVerse, Novalar has hired 24 territory managers and three regional directors to coordinate sales efforts to dental professionals. Novalar will initially focus its sales force in six key regions, supporting all other US regions through internal sales and customer care efforts. The primary market segments for OraVerse will be general dental practitioner and pediatric dentist's offices throughout the U.S.

"As a company, Novalar is committed to developing inventive solutions that will revolutionize the practice of dentistry
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SOURCE Novalar
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