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Video: New Survey Reveals Misconceptions About Forming New Habits
Date:4/1/2009

e daily with water and cut 3,650 teaspoons of sugar a year from your diet -- that's 38 pounds of sugar a year."(2)

Further, the majority of respondents (92%) reported that developing healthier habits is important for their families. Yet when asked to define their greatest barrier to building better habits, 88% of respondents claimed that lack of motivation and being unable to make the effort to change served as obstacles.

"With the help of Bob Greene, we want families to see how easy and fun living a healthy lifestyle can be. The Pure Life / Best Life Challenge will empower America's families to make small, meaningful changes in their everyday routine. The information at www.purelifebestlife.com will keep families engaged. They will see these small changes are an easy way to acquire good habits, which in turn can lead to a healthier lifestyle," said Larry Cooper, Group Marketing Manager, Nestle Waters North America.

To join the Pure Life / Best Life Challenge, registered participants will be asked to accomplish simple, everyday milestones within each of the four key areas. Each time a section is completed, participants will earn an online badge that shows their progress. This online badge system makes it interactive and fun to accomplish healthy habits, inspiring others to join through social networks, email, and Facebook connections. In addition, families can earn "Healthy Rewards" by mail such as bottled water coupons, sporting goods gift certificates, and Best Life memberships by buying cases of Nestle Pure Life.

For more information and to participate, log on to www.purelifebestlife.com.

1. Beverage Marketing Corporation, Smaller Categories Still Saw Growth As the U.S. Liquid Refreshment Beverage Market Shrank by 2.0% in 2008, Beverage Mar
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SOURCE Nestle Pure Life
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