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Video: New Survey Reveals Misconceptions About Forming New Habits
Date:4/1/2009

Majority of Americans Overestimate Amount of Time it Takes to Form a New Habit; Lack of Motivation and Effort Serve as Greatest Barriers to Achieving Healthier Habits

GREENWICH, Conn., April 1 /PRNewswire/ -- According to a survey released today by Nestle(R) Pure Life(R) brand bottled water, the number one bottled water brand in the U.S.(1), 78 percent of Americans think it takes six months or longer to form a new habit. However, experts agree that it really only takes about three to six weeks. At the same time, when asked to grade their family's healthy habits, 84 percent of respondents gave their family an average score of "B" or a "C," indicating that more can be done to achieve a healthy lifestyle.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/nestle/37686/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090401/NY92522 )

To help empower families build better habits, Nestle Pure Life has partnered with Bob Greene, founder of the Best Life(TM) program and Oprah Winfrey's personal trainer. Beginning today, families nationwide will be able to participate in the new Pure Life / Best Life Challenge to help them make small changes and form new healthy habits in four key areas: Eat Right, Drink Right, Get Active and Get Green.

"The first step to living well is being well. I want to educate moms and their families about how easy it can be to form new, healthy habits," says Greene. "For example, the simple act of swapping a sugared beverage for water is an easy change that can shave calories and add up to big results over time. Replace one typical 12 ounce sugared beverag
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SOURCE Nestle Pure Life
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