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Video: New Children's Storybook Helps Parents Teach Their Children With Asthma About Their Condition
Date:3/24/2009

Schering-Plough partners with the Allergy & Asthma Network Mothers of Asthmatics to tell the delightful story of "Breathless Bethany Buttercup"

KENILWORTH, N.J., March 24 /PRNewswire/ -- Asthma is the most common chronic condition among children, with approximately 6.8 million children currently with asthma in the United States.(1,2) It accounts for almost 13 million missed school days each year and is the third-ranking cause of hospitalization among those younger than 15 years of age.(3,4) With statistics like these, a diagnosis of asthma can often be daunting for parents and children. Parents often struggle with the best way to talk to their children about asthma, and many children with asthma report a desire not to be treated differently from other children.(5) To help parents speak with their children about asthma and support children coping with their disease, Schering-Plough Corporation has partnered with the Allergy & Asthma Network Mothers of Asthmatics (AANMA) to develop a fun, yet educational, storybook, Breathless Bethany Buttercup, that uses a little girl's story about her experience with asthma to provide information about asthma management.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/asmanex/37587/

"When my daughter, Danielle, was first diagnosed with asthma, I was in need of a way to help me talk to her about the condition and the importance of using medication to help her feel better," said Julie Driggers of Omaha, Nebraska. "It is great to see that there is now an informative resource like this storybook available for children. This storybook also conveys the seriousness of asthma and highlights the importance of working with your doctor to develop an asthma action plan."

Some children find it difficult to accept an asthma diagnosis, which makes
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SOURCE Schering-Plough Corporation
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