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Date:10/28/2008

AWAKENING(R) SKIN CARE Expands Line of 'HYDRATE & HEAL' Facial Skin Care Products with First of Its Kind, 100% Vegan, Mineral Antioxidant Anti-Aging Cream with Yerba Mate

CANYON, Calif., Oct. 28 /PRNewswire/ -- Awakening Skin Care has launched a revolutionary Dead Sea mineral-based antioxidant anti-wrinkle cream for the face and neck, representing a major advance in the field of anti-aging skin care. The company offers natural skin care samples to U.S. addressees through its website while supplies last.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/awakeningskincare/35315/

"Awakening FACE&NECK is a breakthrough bare mineral antioxidant powerhouse for natural beauty," comments Robert Hardwicke, President and Product Master of Awakening. "We have developed a proprietary skin treatment formula called PhytoBx(TM) that sidesteps animal ingredients, outperforms CoQ10 in neutralizing free radicals, stabilizes skin metabolism, and energizes skin and collagen creation." To the layperson, this means the impact of environmental and genetic factors that contribute to aging skin is reduced dramatically. "Down go puffiness, bagging, 'turkey neck,' fine lines and dry skin," adds Hardwicke. "Up comes silky, supple tissue."

The hallmark of FACE&NECK is Awakening's Mineral Hydration Factor(TM), a proprietary formula that isolates concentrated natural potassium and magnesium from Dead Sea minerals. This formula provides a level of hydration and cellular regeneration that cannot be achieved using strictly plant-based skin care products. FACE&NECK is also the only anti-wrinkle skin cream to use Yerba Mate, a nutrient-rich South American herb known as a tea, but that also has energizing properties for the skin. Also included is another of Awakening's hallmark ingredients, the antiseptic, myrrh (the biblical Balm of Gilead), as well as bio-sourced essential oils and botanical extracts.

Awakening's products are hand made in small batches at the company's lab in Caesarea, Israel. "Hand-crafted skin care products are not without their share of scarcity headaches," says Hardwicke. "But the products are well worth the extra work." And while this occasionally creates bottlenecks in the supply chain, Awakening has set up its web store so there's never a risk to customers. Like the best online retailers, Awakening never charges a customer's credit card until the order is shipped. Better yet, there's an unconditional guarantee: "Either you're delighted or your money back."

Skin care enthusiasts wishing to sample FACE&NECK can request a complimentary foil sachet of the cream, along with an assortment of other Awakening product samples, at http://www.awakeningskincare.com.

Awakening Mineral Therapies is a California corporation headquartered in Moraga, California.


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SOURCE Awakening Mineral Therapies for Healthy Skin
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