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Video: Making Sense of Diabetes Video Contest Asks 'What Does Diabetes Taste, Smell or Sound Like to You?'
Date:9/24/2009

truthful, and convey emotion in a compelling, evocative and personal way.

The contest begins on September 28 and lasts through November 1. Each week will focus on one of the five senses. Three weekly finalists will be chosen based on number of unique views, average rating received, quantity and quality of comments received, creativity and originality and the compelling nature of the video in connection to the sense it is about.

Restrictions and limitations apply. Go to MakingSenseofDiabetes.org for the official rules and regulations, prize information, online voting of weekly winners and contest submission guidelines.

About Diabetes

Approximately 23.6(1) million Americans and 246 million people worldwide(2) have diabetes. Type 2 diabetes is the most common type, accounting for more than 90% of all diabetes cases in the developed world. Each year, more than 200,000 people in North America(2) and more than 3.8 million people worldwide die from diabetes and its complications(2) -- a number which is expected to increase by more than 50 percent over the next decade.(3) Diabetes is a chronic disease that occurs when the body either does not properly produce or use the hormone, insulin.(2)

About Boehringer Ingelheim and Diabetes

In June 2009, Boehringer Ingelheim announced its pipeline of oral antidiabetic compounds, establishing itself in the type 2 diabetes therapeutic area. The Company is investigating compounds in Phase II and Phase III clinical development worldwide.

About The Diabetes Hands Foundation

The Diabetes Hands Foundation is a 501(c)(3) nonprofit dedicated to connecting people touched by diabetes (those with diabetes as well as their loved ones) and raising diabetes awareness.

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SOURCE Boehringer Ingelheim Pharmaceuticals, Inc.
Copyright©2009 PR Newswire.
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