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Video: Making Sense of Diabetes Video Contest Asks 'What Does Diabetes Taste, Smell or Sound Like to You?'
Date:9/24/2009

RIDGEFIELD, Conn., Sept. 24 /PRNewswire/ -- Few people talk openly about having diabetes, so most of us have little understanding of what it feels like to live with diabetes every single day and how it can impact one's every waking moment. That's about to change. In recognition of World Diabetes Day on November 14th, the Making Sense of Diabetes video contest is challenging people living with diabetes to visually reveal its impact on their lives through one of the five senses: sight, hearing, taste, touch or smell. The contest is sponsored by the Diabetes Hands Foundation, a pioneering advocacy organization in social media, and made possible through support provided by Boehringer Ingelheim Pharmaceuticals, Inc.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/boehringeringelheim/40153/

"Diabetes affects people's lives in profound and unexpected ways," said Manny Hernandez, founder of the Diabetes Hands Foundation, who has been living with diabetes since 2002. "We smell insulin, savor glucose tablets, feel the poke of devices, react to our doctor's words and see the life ahead of us. Diabetes is complex and we hope this video contest will help people express and share their diabetes experiences with the diabetes community as a whole as well as with people close to them."

To enter the Making Sense of Diabetes contest, anyone with diabetes over the age of 18 is asked to record and submit to MakingSenseofDiabetes.org a video (up to three minutes run time) that demonstrates life with diabetes through one of the five senses. The online video submission should express creativity and originality, be
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SOURCE Boehringer Ingelheim Pharmaceuticals, Inc.
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