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Video: Life Insurance Awareness Month is the Ideal Time for an Insurance Review
Date:9/1/2009

. Entrants must be 18 years or older. For more information about the contest, visit www.wondersoflife.org.

Chris Noth is the national LIAM spokesperson

Another way LIFE hopes to get Americans to think about their life insurance needs is by engaging the services of a celebrity spokesperson with a firsthand understanding of the benefits of life insurance. Actor Chris Noth, star of Sex and the City and Law & Order, was just nine years old when his father died in a car accident, leaving behind his mother to raise Chris and his two brothers on her own. Fortunately, Chris' father was an insurance agent and understood the value of life insurance. The proceeds from his insurance helped the Noth family during that difficult time and enabled Chris' single, working mother to put three sons through college. Throughout September, Chris' story will be shared publicly in national TV and radio and public service announcements. Chris' 60-second TV PSA can be seen at www.lifehappens.org/chrisnoth.

Insurance Information on the Web

The LIFE Foundation coordinates LIAM on behalf of the life insurance industry and the public is encouraged to visit its website for help understanding their life insurance needs. LIFE's homepage, located at www.lifehappens.org, currently features links to Chris Noth's TV PSA, a short video that explains how life insurance can preserve the "wonders of life," and links to popular site features such as LIFE's Life Insurance Needs Calculator and its Life Insurance 101 Flash video.

LIFE also maintains dynamic sites on YouTube, Facebook and LinkedIn, and is par
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SOURCE The Life and Health Insurance Foundation for Education (LIFE Foundation)
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